The power of a brand lies in its ability to be a part of the greater good. Dettol’s latest campaign aims to harness...
Over the years, we have seen how brands articulated meaningful messages through their advertisement. Some of the stories embedded in that ad made...
Indeed 2020 has been a year of both rejuvenation and revelation. Building upon the same emotion, the Filipino multinational fast-food chain, Jollibee has...
Everyone has a right to privacy. But in today’s data-driven digital age, privacy can feel like a luxury. To personalize ads and other...
Adidas is one of the few brands that have managed to become an enigma. They have built themselves up to represent a powerful...
China is probably the best country that adapts to its Drones With shows competing for passage into the Guinness Book of Records. Yet,...
Ramadan is an auspicious time for Muslims worldwide. It is a period when they get to reconnect and deepen their bond with Islam...
Life can be a fickle friend to older people. Many rarely find a friend to confide in after leading such vibrant life. Therefore,...
Set to the Billie Eilish song “When the party’s over,” the campaign’s 90-second anchor spot by Safety Canada showcased one victim’s journey into human...
Conceptualized by Ogilvy India, this women’s day, the skincare giant Dove has recently launched a campaign titled #StopTheBeautyTest to point out to those...
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