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Marketing & Advertising
A Bitter Cup: How Starbucks Lost the Australian Coffee Battle
Starbucks, the iconic American coffee chain, entered the Australian market in July 2000 with high hopes of replicating its global success. However, its expansion in Australia turned out to…
The Art of Negative Space Content Creation – The Coca-Cola Way
In the world of advertising, capturing consumers' attention is a constant battle. Brands are constantly seeking innovative ways to stand out amidst the noise and leave a lasting impression.…
The Creative Technologist: Balancing Creativity and Technology for a Marketing Renaissance
In the digital age, Chief Marketing Officers (CMOs) face the crucial task of striking the right balance between creativity and technology to drive sustainable growth for their organizations.…
From An Influencer to Become A Celebrity: The Dilemma of Losing Sight of Content Creation Roots
In the lightning-paced digital world, the chasm between influencers and traditional celebrities is progressively narrowing. With each passing day, digital influencers with significant social…
Harmonizing Creativity and Data-Driven Strategies in a Cookieless Digital Future
As digital advertising continues to evolve in the backdrop of a cookieless future, organizations are wrestling with a pressing challenge: balancing creativity with data in their marketing…
Unleashing the Power of AI Chat: OpenAI’s Free iOS App For ChatGPT Signals the Battle for…
In a move that has captivated the AI industry, OpenAI has set the stage for an intense battle in the world of conversational artificial intelligence (AI). The company recently announced the…
