Marketing & Advertising
Brewlander’s ‘A.I. Irresponsibly’ Lets Everyone Have a Go at Making Beer Ads
A beer commercial with surfers riding black horses through an underwater world of glowing coral sounds like something that would cost a fortune...
Creative DeskNovember 10, 2026
Filter Caps: Turning an Ordinary Bottle into a Portable Water Filter
Background For millions of people, finding water is only half the problem. The water they can access may still contain bacteria, heavy metals...
Creative DeskNovember 9, 2026
Campaign Trail: Squarespace turns domain registration into a noir nightmare
A missing website domain probably isn’t something most people lose sleep over. Squarespace, however, found a way to turn that small inconvenience into...
Creative DeskNovember 9, 2026
PainVisible: The AI Campaign That Gives Invisible Pain a Visible Form
Imagine taking a baby to the hospital, knowing something is wrong but having no way to explain where it hurts. The doctor can...
Creative DeskNovember 7, 2026
Apple’s ‘No Frame Missed’ Shows How One iPhone Feature Can Bring People Back Behind the Camera
A child’s first bike ride can last only a few seconds, but for a parent, it becomes a memory worth keeping. For Brett...
Creative DeskNovember 7, 2026
Suncorp Haven: When Your Home Tells You How to Protect It
A home may look perfectly safe until a flood reaches its front door, a bushfire approaches or a cyclone tears through the neighbourhood....
Creative DeskNovember 5, 2026
Aviva’s ‘Menopause Monopoly’ Turns Life’s Unexpected Challenges Into a Board Game
In Monopoly, landing on the wrong square can cost you a fortune. For someone going through menopause, an unexpected hot flush, a missed...
Creative DeskNovember 5, 2026
AIZOME ULTRA Uses Ultrasound to Rethink How Cotton Gets Its Colour
Cotton can be coloured with plants, but keeping that colour attached to the fabric without synthetic chemical binders has been a challenge for...
Creative DeskNovember 5, 2026
Lifebuoy’s ‘Roti Reminder’ Turned Everyday Meals Into a Handwashing Reminder
At a gathering of millions, getting people to notice an advertisement is difficult. Getting them to act on its message is even harder....
Creative DeskNovember 4, 2026
GymNation Gives Everyday Worries Some Weight
A crowded inbox, an uncertain future, the pressure to keep up with everyone else. These are hardly things people associate with a workout,...
Creative DeskNovember 3, 2026
