Where Curiosity Meets the Right Information

Monday , 9 March 2026

Where Curiosity Meets the Right Information

Monday , 9 March 2026

Brand Updates

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EBL and MetLife Bangladesh recognize top Bancassurance performers
Brand UpdatesLatest Happenings

EBL and MetLife Bangladesh recognize top Bancassurance performers

Eastern Bank Limited Plc. (EBL) and MetLife Bangladesh jointly recognized the top Bancassurance performers at the Bancassurance Awards Night & Kick Off 2026,...

WhatsApp Image 2026 03 07 at 4.25.50 PM
Brand UpdatesLatest Happenings

Women advancing with BRAC Bank, at BRAC Bank

Women’s access to finance and their growing role in entrepreneurship and professional life have remained central to BRAC Bank’s journey since inception. Through...

WhatsApp Image 2026 03 07 at 11.05.27 AM
Brand UpdatesLatest Happenings

Visa employees to receive insurance coverage from MetLife Bangladesh

Visa has signed an agreement with MetLife Bangladesh to provide insurance coverage for its employees and their dependents in Bangladesh. This partnership will...

PR Photo 1
Brand UpdatesLatest Happenings

Daraz 3.3 Eid Sale – Real Eid, Real Deals Arrives with the Biggest Offers of the Season

  Shop Mega Deals up to 80% Off, Participate in Seylon World Cup Mania to Win Match Tickets, and Enjoy Site-wide Free Delivery!...

Corner Office

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Leadership

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Reclassification as a National Priority: In Conversation with Ahsanur Rahman on Bangladesh’s Frontier-to-Emerging Market Journey-Markedium
InterviewsLeadershipMarket Script

Reclassification as a National Priority: In Conversation with Ahsanur Rahman on Bangladesh’s Frontier-to-Emerging Market Journey

As Bangladesh’s capital market navigates a prolonged period of volatility and structural challenges, questions around investor confidence, market depth, and institutional reform have...

Markedium Exclusive | Inside J.’s Bangladesh Expansion-CEO Sohail Hamid Khan on Growth & Strategy-Markedium
InterviewsLeadership

Markedium Exclusive | Inside Junaid Jamshed’s Bangladesh Expansion-CEO Sohail Hamid Khan on Growth & Strategy

In a recent conversation with Mr. Sohail Hamid Khan, CEO of Junaid Jamshed (J.), Markedium sought to understand the brand’s vision, market entry...

Monzula Morshed
LeadershipLeadership News

BRAC Bank appoints Monzula Morshed as Deputy Managing Director and Chief Human Resources Officer

BRAC Bank has appointed Monzula Morshed as Deputy Managing Director and Chief Human Resources Officer, strengthening the bank’s leadership bench as it accelerates...

Shafayat Alam Appointed As The New CEO of Nagad
LeadershipLeadership News

Shafayat Alam Appointed As The New CEO of Nagad

Md. Shafayet Alam has taken over as the Chief Executive Officer (CEO) of Nagad Ltd. He assumed the role on Monday (12 May...

In Depth

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Meta Unveils Key Strategies For Brands To Better Engage Gen Z Through Social Media
Brand UpdatesIn-DepthLatest Happenings

Meta Unveils Key Strategies For Brands To Better Engage Gen Z Through Social Media

Meta has released a new set of insights into how Gen Z consumes content online and how brands can evolve their strategies to...

From Thirst To Thrill
In-DepthLatest Happenings

From Thirst To Thrill, Canned Water Into A Billion-Dollar Phenomenon

A striking, slender can, with its distinctive, edgy aesthetic, is now a familiar sight in the hands of attendees at major live events...

Google's Potential Chrome Sell-Off: A Game-Changer Decision Makers Can't Ignore
DigitalIn-DepthPinned

Google’s Potential Chrome Sell-Off: A Game-Changer Decision Makers Can’t Ignore

The Department of Justice’s (DOJ) call for Google to divest its Chrome browser represents a watershed moment in antitrust enforcement. Beyond its direct...

How is Starbucks a Bank
Editors ChoiceIn-Depth

Starbucks: Brewing Billions Like A Bank Beyond Serving Coffee

Starbucks, the renowned coffeehouse chain, has managed to amass a staggering $1.8 billion in customer funds through its rewards program as of April...

Campaign Stories

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Ahadi Foundation Confronts Disability and Gender Bias with Powerful Campaign ‘The Items’-Markedium
Best In CreativityGlobal CampaignsWorks

Ahadi Foundation Confronts Disability and Gender Bias with Powerful Campaign ‘The Items’

The Ahadi Foundation has launched its first-ever awareness campaign, partnering with creative agency La Chose to spotlight a deeply overlooked issue: the discrimination...

Toyota Celebrates the Spirit of Togetherness with Ramadan Campaign ‘Iftar Is Always Better Together’-Markedium
Best In CreativityGlobal CampaignsWorks

Toyota Celebrates the Spirit of Togetherness with Ramadan Campaign ‘Iftar Is Always Better Together’

Abdul Latif Jameel Motors, the distributor of Toyota vehicles in Saudi Arabia, has launched a heartwarming Ramadan campaign titled “Iftar Is Always Better...

AXE Kicks Off World Cup Campaign with ‘Smell Your Best When You Look Your Worst’-Markedium
Best In CreativityGlobal CampaignsWorks

AXE Kicks Off World Cup Campaign with ‘Smell Your Best When You Look Your Worst’

Unilever-owned fragrance brand AXE, in collaboration with LOLA, has launched a new global campaign titled “Smell Your Best When You Look Your Worst.”...

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Best In CreativityCampaigns You May LikeGlobal CampaignsLatest HappeningsMarketing & Advertising

Snackable Loyalty: The Strategic Brilliance Behind Burger King France’s Latest OOH

In a bold extension of its irreverent brand voice, Burger King France is once again turning everyday cravings into cultural commentary. Its latest...

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Best In CreativityCampaigns You May LikeGlobal CampaignsLatest HappeningsMarketing & Advertising

A Bold Play in the Cola Wars: The Choice | Pepsi | Super Bowl

During this year’s high-stakes advertising showcase at Super Bowl LX, one brand’s spot stood out not just for its creativity but for how...

Copy of Green Bold Indian Jungle YouTube Thumbnail
Best In CreativityLatest HappeningsLocal CampaignsMarketing & Advertising

On The Way to Purifying Blurred Water with Trust

As brands across Bangladesh responded to the heightened sensitivities of the election season with real-time messaging, one campaign has stood out for its...

brand crossovers 2025 china
Best In CreativityGlobal

Beyond the Logo Swap: What China’s Boldest 2025 Crossovers Teach Us About the Future of Branding

If 2024 was the year of “Co-branding,” 2025 has officially become the year of “Culture Merging.” For years, brand collaborations followed a predictable...

maybelline microdrama marketing may be this christmas
Best In CreativityGlobal

The Soap Opera Strategy: Why Maybelline’s “Microdrama” is the New TV Commercial

The “death of the TV commercial” has been predicted annually for the past decade. Yet, brands kept spending millions on 30-second spots because...

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Performance Track

BAT Bangladesh Posted Record Profit In 2022
Performance Track

BAT Bangladesh Posted Record Profit In 2022

British American Tobacco Bangladesh, the largest cigarette company in Bangladesh has recently posted its annual report for the period 2022. Despite an adverse...

Digital

Truecaller
Digital

Truecaller, Microsoft Partner: AI Responds to Calls in Your Voice

Truecaller, the renowned caller ID service, has partnered with Microsoft to introduce a groundbreaking feature allowing users to respond to calls using their...

Markedium is the biggest online platform and e-magazine for marketing and branding ecosystem in Bangladesh

Markedium – Latest News in Bangladeshi Marketing, Advertising, Media, Branding, Business, And Technology

It is a platform on the rise with an aim to create the biggest channel/e-magazine for marketing in the country. About Markedium one will find all the relevant content regarding marketing, PR, 360 Degree Marketing, etc.

Conceived out of the thought of creating the bridge between the Industry and Academia to reduce the existing gap by creating an impactful content hub. It is a daily must-read online platform on the rise to create the biggest channel for marketing and business ecosystem of Bangladesh. Latest Marketing and Brand News is covered by Markedium. Here in Markedium we cover news of Global Marketing, Branding and also focus on Bangladesh oriented Businesses.

Created in 2018, with an aim to cover the ever-changing dynamic Marketing industry of Bangladesh with fairness, creativity and proper prospect. Markedium is the first to go online platform based on Bangladesh focusing on Brand creativity and industry transformation. Therefore, one can find marketing and branding related topics here. And most importantly an enthusiast will always enjoy the articles we deliver.

From exciting current happenings to brand campaign dissections and all the other aspects like branding, opinionated assumptions to digital transformation in the industry. In other words, you can find everything here.