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Case Study: How Uber Eats Turned an April Fool’s Prank Into a Marketing Masterstroke.
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Top bKash Ads: Where Finance Meets Feeling- Part 1
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Joya Sanitary Napkin’s Recent Campaign Challenges the Culture of Period Silence
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Driving Demand: The Genius Strategy Behind the Michelin Guide
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Standard Chartered Bangladesh Has appointed Enamul Huque as CEO
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Same Size, Different Worlds: Why Did Vietnam Become an Export Titan While Bangladesh Stalled?
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Case Study: How Uber Eats Turned an April Fool’s Prank Into a Marketing Masterstroke.
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Top bKash Ads: Where Finance Meets Feeling- Part 1
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Joya Sanitary Napkin’s Recent Campaign Challenges the Culture of Period Silence
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Driving Demand: The Genius Strategy Behind the Michelin Guide
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Standard Chartered Bangladesh Has appointed Enamul Huque as CEO
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Same Size, Different Worlds: Why Did Vietnam Become an Export Titan While Bangladesh Stalled?
The Curated Self: How the Tate Empire Exploits Social Comparison
In recent court filings, the legal team representing the notorious social media figures Andrew and Christian Tate made a startling revelation to assist with their bail case: the brothers’ vaunted,...
markediumAugust 30, 2026
From Kilns to Global Ambition: Sifat Arman on the Future of Bangladesh’s Ceramics Industry
As Bangladesh’s ceramics industry navigates a complex intersection of domestic strength and global uncertainty, few voices capture its realities as sharply as Sifat...
markediumAugust 26, 2026
Reclassification as a National Priority: In Conversation with Ahsanur Rahman on Bangladesh’s Frontier-to-Emerging Market Journey
As Bangladesh’s capital market navigates a prolonged period of volatility and structural challenges, questions around investor confidence, market depth, and institutional reform have...
markediumMarch 9, 2026
Inside Junaid Jamshed’s Bangladesh Expansion | J. CEO Sohail Hamid Khan on Growth & Strategy
In a recent conversation with Mr. Sohail Hamid Khan, CEO of Junaid Jamshed (J.), Markedium sought to understand the brand’s vision, market entry...
markediumMarch 9, 2026
The Economics of Endurance: Berger Paints and the Art of Building Long-Term Value
Over the past 18 months, Bangladesh’s macro-economic environment has been defined by volatility—rising inflation, currency devaluation, liquidity constraints, and shifting consumption dynamics. These...
markediumJanuary 8, 2026
Accelerating Financial Inclusion Through Digital Finance: A Conversation with Johan Buse, CEO, Banglalink
In a country where digital connectivity has already transformed daily life, the next frontier is far more ambitious: turning access into true financial...
markediumNovember 27, 2025
Co-Creation is Key: Repositioning Industry-Academia Collaboration for the Future
The relationship between higher education and industry is at a critical juncture in the global economy. As economies rapidly evolve, the traditional model...
markediumOctober 17, 2025
BRAC Bank renews employee insurance agreement with MetLife for the third consecutive term
BRAC Bank has renewed its partnership with MetLife Bangladesh for the third consecutive term to provide comprehensive life and medical insurance coverage for...
markediumAugust 31, 2026
Tyger Media announces strategic acquisition of Borno AI
Tyger Media has announced the strategic acquisition of Borno AI, a Dhaka-based technology startup behind an AI-powered tutoring application designed for K–12 students...
markediumAugust 31, 2026
BRAC Bank, Daffodil International University partner to advance CMSME innovation
BRAC Bank has signed a strategic Knowledge Partnership with Daffodil International University (DIU) under FINNOVISION, the bank’s SME Innovation Lab, to advance research-driven...
markediumAugust 29, 2026
A Camera in Your Pocket, a Design in Your Hand
A smartphone today is increasingly part of the way people present themselves. It appears in mirror photographs, helps create social media content and...
markediumAugust 29, 2026
Fasset: The $1 Billion App Making Global Money Transfers Simple
Fasset, a Los Angeles-based stablecoin neobanking platform, has raised $68m in a Series C round led by Japan’s SBI Group, valuing the company...
markediumAugust 24, 2026
Driving Demand: The Genius Strategy Behind the Michelin Guide
Michelin is one of the largest and most famous tire manufacturers in the world. Founded in France by brothers Édouard and André Michelin,...
Abdullah Mashroor AhmedSeptember 1, 2026
Same Size, Different Worlds: Why Did Vietnam Become an Export Titan While Bangladesh Stalled?
On paper, Vietnam and Bangladesh look like twins. Vietnam’s economy was worth roughly $514 billion in 2025; Bangladesh’s, about $456 billion, according to...
Quazi Hasin AhmedAugust 31, 2026
Nestlé’s Self-Packing Cheese Is More Than a Packaging Experiment
The real test is whether a sustainable packaging idea can survive the economics of mass-market food. Cheese is usually thought of as the...
Nomrin Ahsan MoonAugust 30, 2026
Shomvob: Opening Doors to Formal Employment for Bangladesh’s Workforce
For millions of workers in Bangladesh, getting a job has long been less about what they can do than whom they know. Personal...
markediumAugust 30, 2026
War at the Strait: How Iran’s Blockade Is Rewriting the Rules of Maritime Insurance
The US-Israel war on Iran has done more than disrupt oil flows. It has upended the global maritime insurance market, sending premiums to...
markediumMarch 31, 2026
The $68 Billion Wound: Bangladesh’s Decade Long Battle Against Illicit Outflows
Bangladesh hemorrhaged an estimated $68 billion in illicit financial outflows over the ten year period between 2013 and 2022, placing the country among...
markediumMarch 30, 2026
The New Front of Modern Warfare: Why Data Centers Are the Latest Targets in the Middle East
A significant shift in global conflict has emerged as the focus of military strikes moves away from traditional targets like oil ports or...
markediumMarch 7, 2026
Bangladesh Turns to Coal as Strait of Hormuz Crisis Threatens LNG Supply
Bangladesh is moving to increase electricity output from coal-fired power plants after disruptions in the Strait of Hormuz raised serious concerns over the...
markediumMarch 4, 2026
Case Study: How Uber Eats Turned an April Fool’s Prank Into a Marketing Masterstroke.
A simple insight that helped the campaign gain massive media coverage! We encounter new insights and information every day, but what truly matters...
Creative DeskSeptember 1, 2026
Top bKash Ads: Where Finance Meets Feeling- Part 1
In a country where millions once stood in queues to pay bills or traveled miles to send money, a quiet revolution has been...
Creative DeskSeptember 1, 2026
Joya Sanitary Napkin’s Recent Campaign Challenges the Culture of Period Silence
Menstruation is natural, but the way it is discussed in Bangladesh often remains anything but. It is wrapped in euphemisms, restrictions, inherited advice,...
Creative DeskSeptember 1, 2026
Furlenco Launches ‘Drop Dead. Gorgeous’ Celebrating Women’s Unwinding Ritual at Home
~The campaign celebrates the Unwinding ritual as women leave the outside world behind and unwind in their favourite spot at home. India’s leading...
markediumAugust 24, 2026
Cemento Sol Sightwalks: A Street-Level Solution to a City-Wide Problem
Most brands respond to social issues with campaigns. Cemento Sol responded with cement. Developed alongside creative agency Circus Grey Peru, Sightwalks introduced a...
Creative DeskApril 23, 2026
The World’s Slowest Vending Machine: KitKat’s Bold Stand Against the Age of Instant Gratification
In a world addicted to speed, KitKat dared to do the unthinkable. For decades, the brand has championed one simple idea: have a...
Creative DeskApril 22, 2026
More Than a Network: The Ads That Turned Banglalink into a National Icon
At its best, advertising doesn’t sell — it reflects. Banglalink understood this earlier than most. Across more than a decade of campaigns, the...
Creative DeskApril 22, 2026
#MyNumberMyStory: From Digital Harassment to a National Conversation
While women around the world face constant online harassment, the reality in Bangladesh has become even more difficult. In response to this growing...
Creative DeskApril 21, 2026
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Marketing Script
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Performance Track
Eastern Bank Delivered Tk 7,503.9 Million Profit in 2024-Here’s A Deeper Look
Eastern Bank PLC, one of Bangladesh’s largest private commercial banks, reported a consolidated profit of Tk 7,503.9 million for the year 2024, marking...
Brand TrackMay 7, 2025
Digital
Meta Is Making Smart Glasses Feel Normal. Should We Be Worried?
Over the past year and a half, Meta has done something the smart-glasses industry struggled with for years: it made smart glasses feel...
Maisha TasneemAugust 30, 2026
Markedium is the biggest online platform and e-magazine for marketing and branding ecosystem in Bangladesh
Markedium – Latest News in Bangladeshi Marketing, Advertising, Media, Branding, Business, And Technology
It is a platform on the rise with an aim to create the biggest channel/e-magazine for marketing in the country. About Markedium one will find all the relevant content regarding marketing, PR, 360 Degree Marketing, etc.
Conceived out of the thought of creating the bridge between the Industry and Academia to reduce the existing gap by creating an impactful content hub. It is a daily must-read online platform on the rise to create the biggest channel for marketing and business ecosystem of Bangladesh. Latest Marketing and Brand News is covered by Markedium. Here in Markedium we cover news of Global Marketing, Branding and also focus on Bangladesh oriented Businesses.
Created in 2018, with an aim to cover the ever-changing dynamic Marketing industry of Bangladesh with fairness, creativity and proper prospect. Markedium is the first to go online platform based on Bangladesh focusing on Brand creativity and industry transformation. Therefore, one can find marketing and branding related topics here. And most importantly an enthusiast will always enjoy the articles we deliver.
From exciting current happenings to brand campaign dissections and all the other aspects like branding, opinionated assumptions to digital transformation in the industry. In other words, you can find everything here.
