Where Curiosity Meets the Right Information

Sunday , 9 November 2025

Where Curiosity Meets the Right Information

Sunday , 9 November 2025

Brand Updates

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Unilever Bangladesh named Champion in Community Impact category at FICCI Sustainability Game Changer Awards 2025
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Unilever Bangladesh named Champion in Community Impact category at FICCI Sustainability Game Changer Awards 2025   

Unilever Bangladesh Limited (UBL), the country’s leading fast-moving consumer goods (FMCG) company, has been honoured with the Foreign Investors’ Chamber of Commerce &...

Grameenphones ‘Kagojer Kolom wins GSMA ‘Excellence in Sustainability Video Award
Best In CreativityBrand Updates

Grameenphone’s ‘Kagojer Kolom’ wins GSMA ‘Excellence in Sustainability Video Award’

Grameenphone, the country’s leading telecommunication services provider, has earned global recognition for its short film ‘Kagojer Kolom’ (The Paper Pen), winning the ‘Excellence...

alcohol branding corona cero olympic
Brand UpdatesGlobalLatest Happenings

Alcohol Branding in the Zero-Alcohol Era: Corona Cero Olympic Strategy

The Olympics banned alcohol sponsors for decades. So how did Corona become the first beer sponsor? By technically not selling alcohol. Corona Cero—AB...

FutureMakers Grand Finale
Brand UpdatesPinned

Grameenphone FutureMakers Grand Finale Ignites AI Innovation Among Students

Grameenphone, the country’s leading telecommunication services provider, has hosted the Grand Finale of FutureMakers, its first-ever nationwide AI idea competition designed to empower...

Corner Office

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Leadership

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Shafayat Alam Appointed As The New CEO of Nagad
Latest HappeningsLatest StoriesLeadership

Shafayat Alam Appointed As The New CEO of Nagad

Md. Shafayet Alam has taken over as the Chief Executive Officer (CEO) of Nagad Ltd. He assumed the role on Monday (12 May...

Empathy
In-DepthLatest HappeningsLatest StoriesLeadership

Empathy, Innovation, and Leadership: A Deep Dive with Yashna Chowdhury, Head of Marketing, Arla Foods Bangladesh

In today’s fast-evolving marketing landscape, where algorithms dominate and consumer preferences shift by the second, certain leaders remind us that the soul of...

Tareq Refat Ullah Khan & Syed Abdul Momen promoted to AMD and Nazmur Rahim & Md. Muniruzzaman Molla to DMD
Brand UpdatesLatest HappeningsLeadership

Tareq Refat Ullah Khan & Syed Abdul Momen promoted to AMD and Nazmur Rahim & Md. Muniruzzaman Molla to DMD, BRAC Bank

BRAC Bank has promoted four senior leadership team members to Additional Managing Director (AMD) and Deputy Managing Director (DMD) effective from April 1,...

M Aslam Alam Appointed as New IDRA Chair
Latest HappeningsLeadership

M Aslam Alam Appointed as New IDRA Chair

The interim government has appointed former senior secretary M Aslam Alam as the new chairman of the Insurance Development and Regulatory Authority (IDRA),...

In Depth

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Sustainable Banking Redefined: BRAC Bank's Holistic Approach to People
Editors ChoiceIn-DepthLatest Happenings

Sustainable Banking Redefined: BRAC Bank’s Holistic Approach to People, Planet, and Prosperity

In the rapidly evolving world of global finance, sustainability is no longer just a buzzword; it has become a critical business imperative. BRAC...

From Struggle to Strength: How Grameen Danone Transformed Ullapara with a Glass of Milk
In-DepthLatest HappeningsPinned

From Struggle to Strength: How Grameen Danone Transformed Ullapara with a Glass of Milk

In the village of Ullapara, Sirajganj, women have long been at the heart of farming, working tirelessly to produce fresh milk from their...

Unleashing Potential: The Strategic Imperative of Bridging the Gender Digital Divide
Editors ChoiceIn-DepthLatest Happenings

Unleashing Potential: The Strategic Imperative of Bridging the Gender Digital Divide

In an era defined by rapid technological advancement, the significance of digital inclusion cannot be overstated. As we stand on the cusp of...

The Next Wave of Digital Transformation- GPT's Impact on Marketing and Advertising
FeaturedIn-DepthPinned

The Next Wave of Digital Transformation- GPT’s Impact on Marketing and Advertising

Generative Pre-trained Transformers (GPT) have revolutionized the field of artificial intelligence by demonstrating unprecedented capabilities in natural language understanding and generation. Since the...

Campaign Stories

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Grameenphones ‘Kagojer Kolom wins GSMA ‘Excellence in Sustainability Video Award
Best In CreativityBrand Updates

Grameenphone’s ‘Kagojer Kolom’ wins GSMA ‘Excellence in Sustainability Video Award’

Grameenphone, the country’s leading telecommunication services provider, has earned global recognition for its short film ‘Kagojer Kolom’ (The Paper Pen), winning the ‘Excellence...

From Doorsteps to Stock Markets: Swiggy Rings in a Decade of Success
Best In Creativity

Pepsi’s New Playbook ”Share A Pepsi”: Skip the Names, Pass the Foods

With its latest campaign, ‘Share a Pepsi’, Pepsi has put a delicious twist on the personalization trend. Gone are the days of scanning...

When The Walls Spoke
Best In CreativityLocal Campaigns

When The Walls Spoke, A Nation Awoke

On August 5, 2024, Bangladesh turned a historic page. What began as whispers of discontent grew into a thundering call for change, ultimately...

VIBE Perfume Spray Breaks the Mold with “Noya Vibe”: A Bold
Best In CreativityLocal Campaigns

VIBE Perfume Spray Breaks the Mold with “Noya Vibe”: A Bold, Music-Driven Campaign Conceptualized by Magnito Digital

In a market where men’s perfume advertising often follows a monotonous trail of tropes—confidence, seduction, and conventional masculinity—VIBE Perfume Spray has decided to...

Cadbury 5 Star’s Master Plan: Uncles to the Rescue - Valentine’s Day is Doomed!
Best In CreativityGlobal Campaigns

Cadbury 5 Star’s Master Plan: Uncles to the Rescue – Valentine’s Day is Doomed!

In a bold move, Cadbury 5 Star, famous for its iconic ‘Ramesh-Suresh’ ads, is back to shake things up—this time, by assembling the...

Cadbury Dairy Milk Silk’s Valentine’s Surprise: When Words Fail
Best In CreativityGlobal Campaigns

Cadbury Dairy Milk Silk’s Valentine’s Surprise: When Words Fail, Chocolate Speaks!

This Valentine’s Day, Cadbury Dairy Milk Silk is making sure love isn’t lost in awkward texts or half-hearted emojis. Instead, they’re bringing romance...

Vinícius Channels Cowboy Charm in Daring New Pepsi Ad
Best In CreativityGlobal Campaigns

Vinícius Channels Cowboy Charm in Daring New Pepsi Ad

Real Madrid sensation Vinícius Jr. has traded his football boots for cowboy boots in a dazzling new Pepsi commercial that’s taken the internet...

When Rebranding Backfires: The $50 Million Lesson From Tropicana
Best In CreativityGlobal Campaigns

When Rebranding Backfires: The $50 Million Lesson From Tropicana

In 2009, Tropicana, a household name in the orange juice market, embarked on a bold rebranding effort, replacing their iconic “straw in an...

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Performance Track

BAT Bangladesh Posted Record Profit In 2022
Performance Track

BAT Bangladesh Posted Record Profit In 2022

British American Tobacco Bangladesh, the largest cigarette company in Bangladesh has recently posted its annual report for the period 2022. Despite an adverse...

Digital

Apple Unveils Thinnest iPad Ever
DigitalLatest Happenings

Apple Unveils Thinnest iPad Ever

Apple’s latest unveiling at the May 7th event showcased the company’s commitment to innovation with the launch of its thinnest iPad Pro models...

Markedium is the biggest online platform and e-magazine for marketing and branding ecosystem in Bangladesh

Markedium – Latest News in Bangladeshi Marketing, Advertising, Media, Branding, Business, And Technology

It is a platform on the rise with an aim to create the biggest channel/e-magazine for marketing in the country. About Markedium one will find all the relevant content regarding marketing, PR, 360 Degree Marketing, etc.

Conceived out of the thought of creating the bridge between the Industry and Academia to reduce the existing gap by creating an impactful content hub. It is a daily must-read online platform on the rise to create the biggest channel for marketing and business ecosystem of Bangladesh. Latest Marketing and Brand News is covered by Markedium. Here in Markedium we cover news of Global Marketing, Branding and also focus on Bangladesh oriented Businesses.

Created in 2018, with an aim to cover the ever-changing dynamic Marketing industry of Bangladesh with fairness, creativity and proper prospect. Markedium is the first to go online platform based on Bangladesh focusing on Brand creativity and industry transformation. Therefore, one can find marketing and branding related topics here. And most importantly an enthusiast will always enjoy the articles we deliver.

From exciting current happenings to brand campaign dissections and all the other aspects like branding, opinionated assumptions to digital transformation in the industry. In other words, you can find everything here.