Where Curiosity Meets the Right Information
Where Curiosity Meets the Right Information
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Unilever Bangladesh named Champion in Community Impact category at FICCI Sustainability Game Changer Awards 2025
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Grameenphone’s ‘Kagojer Kolom’ wins GSMA ‘Excellence in Sustainability Video Award’
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Alcohol Branding in the Zero-Alcohol Era: Corona Cero Olympic Strategy
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Grameenphone FutureMakers Grand Finale Ignites AI Innovation Among Students
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BRAC Bank and IDCOL extend $67M syndicated loan to BCRECL for major solar project
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UCB Investment and Brain Station 23 Sign Issue Management Deal
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Unilever Bangladesh named Champion in Community Impact category at FICCI Sustainability Game Changer Awards 2025
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Grameenphone’s ‘Kagojer Kolom’ wins GSMA ‘Excellence in Sustainability Video Award’
-
Alcohol Branding in the Zero-Alcohol Era: Corona Cero Olympic Strategy
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Grameenphone FutureMakers Grand Finale Ignites AI Innovation Among Students
-
BRAC Bank and IDCOL extend $67M syndicated loan to BCRECL for major solar project
-
UCB Investment and Brain Station 23 Sign Issue Management Deal
Alcohol Branding in the Zero-Alcohol Era: Corona Cero Olympic Strategy
The Olympics banned alcohol sponsors for decades. So how did Corona become the first beer sponsor? By technically not selling alcohol. Corona Cero—AB InBev’s 0% ABV variant—unlocked the world’s biggest...
markediumNovember 8, 2025
Unilever Bangladesh named Champion in Community Impact category at FICCI Sustainability Game Changer Awards 2025
Unilever Bangladesh Limited (UBL), the country’s leading fast-moving consumer goods (FMCG) company, has been honoured with the Foreign Investors’ Chamber of Commerce &...
markediumNovember 9, 2025
Grameenphone’s ‘Kagojer Kolom’ wins GSMA ‘Excellence in Sustainability Video Award’
Grameenphone, the country’s leading telecommunication services provider, has earned global recognition for its short film ‘Kagojer Kolom’ (The Paper Pen), winning the ‘Excellence...
markediumNovember 9, 2025
Alcohol Branding in the Zero-Alcohol Era: Corona Cero Olympic Strategy
The Olympics banned alcohol sponsors for decades. So how did Corona become the first beer sponsor? By technically not selling alcohol. Corona Cero—AB...
markediumNovember 8, 2025
Grameenphone FutureMakers Grand Finale Ignites AI Innovation Among Students
Grameenphone, the country’s leading telecommunication services provider, has hosted the Grand Finale of FutureMakers, its first-ever nationwide AI idea competition designed to empower...
markediumNovember 8, 2025
Shafayat Alam Appointed As The New CEO of Nagad
Md. Shafayet Alam has taken over as the Chief Executive Officer (CEO) of Nagad Ltd. He assumed the role on Monday (12 May...
markediumMay 15, 2025
Empathy, Innovation, and Leadership: A Deep Dive with Yashna Chowdhury, Head of Marketing, Arla Foods Bangladesh
In today’s fast-evolving marketing landscape, where algorithms dominate and consumer preferences shift by the second, certain leaders remind us that the soul of...
markediumMay 6, 2025
Tareq Refat Ullah Khan & Syed Abdul Momen promoted to AMD and Nazmur Rahim & Md. Muniruzzaman Molla to DMD, BRAC Bank
BRAC Bank has promoted four senior leadership team members to Additional Managing Director (AMD) and Deputy Managing Director (DMD) effective from April 1,...
markediumApril 26, 2025
M Aslam Alam Appointed as New IDRA Chair
The interim government has appointed former senior secretary M Aslam Alam as the new chairman of the Insurance Development and Regulatory Authority (IDRA),...
markediumSeptember 10, 2024
Sustainable Banking Redefined: BRAC Bank’s Holistic Approach to People, Planet, and Prosperity
In the rapidly evolving world of global finance, sustainability is no longer just a buzzword; it has become a critical business imperative. BRAC...
markediumOctober 21, 2024
From Struggle to Strength: How Grameen Danone Transformed Ullapara with a Glass of Milk
In the village of Ullapara, Sirajganj, women have long been at the heart of farming, working tirelessly to produce fresh milk from their...
markediumOctober 6, 2024
Unleashing Potential: The Strategic Imperative of Bridging the Gender Digital Divide
In an era defined by rapid technological advancement, the significance of digital inclusion cannot be overstated. As we stand on the cusp of...
markediumMarch 26, 2024
The Next Wave of Digital Transformation- GPT’s Impact on Marketing and Advertising
Generative Pre-trained Transformers (GPT) have revolutionized the field of artificial intelligence by demonstrating unprecedented capabilities in natural language understanding and generation. Since the...
Tech DeskFebruary 29, 2024
Grameenphone’s ‘Kagojer Kolom’ wins GSMA ‘Excellence in Sustainability Video Award’
Grameenphone, the country’s leading telecommunication services provider, has earned global recognition for its short film ‘Kagojer Kolom’ (The Paper Pen), winning the ‘Excellence...
markediumNovember 9, 2025
Pepsi’s New Playbook ”Share A Pepsi”: Skip the Names, Pass the Foods
With its latest campaign, ‘Share a Pepsi’, Pepsi has put a delicious twist on the personalization trend. Gone are the days of scanning...
Creative DeskJune 20, 2025
When The Walls Spoke, A Nation Awoke
On August 5, 2024, Bangladesh turned a historic page. What began as whispers of discontent grew into a thundering call for change, ultimately...
markediumMay 14, 2025
VIBE Perfume Spray Breaks the Mold with “Noya Vibe”: A Bold, Music-Driven Campaign Conceptualized by Magnito Digital
In a market where men’s perfume advertising often follows a monotonous trail of tropes—confidence, seduction, and conventional masculinity—VIBE Perfume Spray has decided to...
Creative DeskMarch 29, 2025
Cadbury 5 Star’s Master Plan: Uncles to the Rescue – Valentine’s Day is Doomed!
In a bold move, Cadbury 5 Star, famous for its iconic ‘Ramesh-Suresh’ ads, is back to shake things up—this time, by assembling the...
markediumFebruary 9, 2025
Cadbury Dairy Milk Silk’s Valentine’s Surprise: When Words Fail, Chocolate Speaks!
This Valentine’s Day, Cadbury Dairy Milk Silk is making sure love isn’t lost in awkward texts or half-hearted emojis. Instead, they’re bringing romance...
markediumFebruary 9, 2025
Vinícius Channels Cowboy Charm in Daring New Pepsi Ad
Real Madrid sensation Vinícius Jr. has traded his football boots for cowboy boots in a dazzling new Pepsi commercial that’s taken the internet...
markediumJanuary 25, 2025
When Rebranding Backfires: The $50 Million Lesson From Tropicana
In 2009, Tropicana, a household name in the orange juice market, embarked on a bold rebranding effort, replacing their iconic “straw in an...
markediumJanuary 9, 2025
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Marketing Script
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Performance Track
BAT Bangladesh Posted Record Profit In 2022
British American Tobacco Bangladesh, the largest cigarette company in Bangladesh has recently posted its annual report for the period 2022. Despite an adverse...
Brand TrackMarch 12, 2023
Digital
Apple Unveils Thinnest iPad Ever
Apple’s latest unveiling at the May 7th event showcased the company’s commitment to innovation with the launch of its thinnest iPad Pro models...
markediumMay 9, 2024
Markedium is the biggest online platform and e-magazine for marketing and branding ecosystem in Bangladesh
Markedium – Latest News in Bangladeshi Marketing, Advertising, Media, Branding, Business, And Technology
It is a platform on the rise with an aim to create the biggest channel/e-magazine for marketing in the country. About Markedium one will find all the relevant content regarding marketing, PR, 360 Degree Marketing, etc.
Conceived out of the thought of creating the bridge between the Industry and Academia to reduce the existing gap by creating an impactful content hub. It is a daily must-read online platform on the rise to create the biggest channel for marketing and business ecosystem of Bangladesh. Latest Marketing and Brand News is covered by Markedium. Here in Markedium we cover news of Global Marketing, Branding and also focus on Bangladesh oriented Businesses.
Created in 2018, with an aim to cover the ever-changing dynamic Marketing industry of Bangladesh with fairness, creativity and proper prospect. Markedium is the first to go online platform based on Bangladesh focusing on Brand creativity and industry transformation. Therefore, one can find marketing and branding related topics here. And most importantly an enthusiast will always enjoy the articles we deliver.
From exciting current happenings to brand campaign dissections and all the other aspects like branding, opinionated assumptions to digital transformation in the industry. In other words, you can find everything here.
