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How SMC Plus Changed the Way Bangladesh Drinks Electrolytes
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The EV Race Is Becoming a Race for Critical Minerals. Can Bangladesh Move Up the Value Chain?
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More Than Just a New Look: The business strategies behind logo changes
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Niu Lai: When Being Bad at Became the Point
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Beyond the Flood Damage: Nepal’s Growing Insurance Problem
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Why Isn’t Mimi Chocolate Making a Comeback?
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How SMC Plus Changed the Way Bangladesh Drinks Electrolytes
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The EV Race Is Becoming a Race for Critical Minerals. Can Bangladesh Move Up the Value Chain?
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More Than Just a New Look: The business strategies behind logo changes
-
Niu Lai: When Being Bad at Became the Point
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Beyond the Flood Damage: Nepal’s Growing Insurance Problem
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Why Isn’t Mimi Chocolate Making a Comeback?
A Corporate Rescue Bangladesh Has Never Attempted: And Can’t Afford to Get Wrong
Bangladesh’s banking sector is attempting what it has never done before at this scale: a 36-bank syndicated rescue of a single private conglomerate: City Group, whose outstanding debt of roughly...
Shafqat AzizSeptember 2, 2026
From Kilns to Global Ambition: Sifat Arman on the Future of Bangladesh’s Ceramics Industry
As Bangladesh’s ceramics industry navigates a complex intersection of domestic strength and global uncertainty, few voices capture its realities as sharply as Sifat...
markediumAugust 26, 2026
Reclassification as a National Priority: In Conversation with Ahsanur Rahman on Bangladesh’s Frontier-to-Emerging Market Journey
As Bangladesh’s capital market navigates a prolonged period of volatility and structural challenges, questions around investor confidence, market depth, and institutional reform have...
markediumMarch 9, 2026
Inside Junaid Jamshed’s Bangladesh Expansion | J. CEO Sohail Hamid Khan on Growth & Strategy
In a recent conversation with Mr. Sohail Hamid Khan, CEO of Junaid Jamshed (J.), Markedium sought to understand the brand’s vision, market entry...
markediumMarch 9, 2026
The Economics of Endurance: Berger Paints and the Art of Building Long-Term Value
Over the past 18 months, Bangladesh’s macro-economic environment has been defined by volatility—rising inflation, currency devaluation, liquidity constraints, and shifting consumption dynamics. These...
markediumJanuary 8, 2026
Accelerating Financial Inclusion Through Digital Finance: A Conversation with Johan Buse, CEO, Banglalink
In a country where digital connectivity has already transformed daily life, the next frontier is far more ambitious: turning access into true financial...
markediumNovember 27, 2025
Co-Creation is Key: Repositioning Industry-Academia Collaboration for the Future
The relationship between higher education and industry is at a critical juncture in the global economy. As economies rapidly evolve, the traditional model...
markediumOctober 17, 2025
Third Quarter 2026: Back to Growth Supported by Stronger Customer Fundamentals and Next-Gen Network
Grameenphone returned to modest year-on-year revenue growth in the third quarter of 2026, building on the sequential recovery seen in the previous quarter....
markediumOctober 28, 2026
TechConnect 2026: Emphasis on Connectivity, Artificial Intelligence & Digital Growth
Bangladesh TechConnect 2026 holds in Dhaka to explore how connectivity, artificial intelligence (AI) and digital technologies can support Bangladesh’s economic growth. Jointly organized...
markediumOctober 28, 2026
DBH Finance Opens it Branch in Mirpur
DBH Finance PLC. (DBH), the country’s specialist housing finance institution, has recently inaugurated its 19th branch in Mirpur, Dhaka. The new branch is...
markediumOctober 26, 2026
Building skills, creating markets: How BRAC Bank helps women entrepreneurs grow and thrive
From turning an idea into a business to taking an established enterprise further, women entrepreneurs need different kinds of support at different stages...
markediumOctober 25, 2026
Chamak Solutions | How Listening to 200 Small Businesses Led to a Smarter Way to Finance Inventory
When Debasish Chakraborty and Sangita Bhattacharjee arrived at Cornell University to pursue their master’s degrees, they knew they wanted to build a company...
markediumOctober 2, 2026
Orange Corners Bangladesh Celebrates Graduation of Cohort 6 Entrepreneurs
Orange Corners Bangladesh celebrated the graduation of its sixth cohort of entrepreneurs through an Alumni Reception held on Monday, 14 September, at Impact...
markediumSeptember 15, 2026
Fasset: The $1 Billion App Making Global Money Transfers Simple
Fasset, a Los Angeles-based stablecoin neobanking platform, has raised $68m in a Series C round led by Japan’s SBI Group, valuing the company...
markediumAugust 24, 2026
Chamak Solutions | How Listening to 200 Small Businesses Led to a Smarter Way to Finance Inventory
When Debasish Chakraborty and Sangita Bhattacharjee arrived at Cornell University to pursue their master’s degrees, they knew they wanted to build a company...
markediumOctober 2, 2026
Driving Demand: The Genius Strategy Behind the Michelin Guide
Michelin is one of the largest and most famous tire manufacturers in the world. Founded in France by brothers Édouard and André Michelin,...
Abdullah Mashroor AhmedSeptember 1, 2026
Same Size, Different Worlds: Why Did Vietnam Become an Export Titan While Bangladesh Stalled?
On paper, Vietnam and Bangladesh look like twins. Vietnam’s economy was worth roughly $514 billion in 2025; Bangladesh’s, about $456 billion, according to...
Quazi Hasin AhmedAugust 31, 2026
Nestlé’s Self-Packing Cheese Is More Than a Packaging Experiment
The real test is whether a sustainable packaging idea can survive the economics of mass-market food. Cheese is usually thought of as the...
Nomrin Ahsan MoonAugust 30, 2026
Why Are So Few Bangladeshis Insured?
Imagine walking across a busy street in Dhaka today. A speeding bus hits you. You survive the crash. But the real disaster begins...
Amatunnoor BushraOctober 28, 2026
Financial Institutions Boost Female Hiring but Pull Back on Vital Workplace Support
In 2025, Bangladesh ranked 24th out of 148 countries in the World Economic Forum Global Gender Gap Report. This high ranking suggests strong...
Amatunnoor BushraOctober 28, 2026
Reckitt Benckiser’s H1 2026 Profit Rises 3.5% Despite Sales De-growth
Reckitt Benckiser (Bangladesh), one of the leading FMCG company in Bangladesh has published its H1 2026 financial report. The company has posted a...
Brand TrackOctober 28, 2026
Singer Bangladesh Posted Loss of BDT 422.7 Million in H1 2026
Singer Bangladesh, one of the leading electronics manufacturer and retailer in the country, has published its H1 2026 report. The company posted a...
Brand TrackOctober 28, 2026
More Than Just a New Look: The business strategies behind logo changes
In the 21st century, it’s hard to find a brand without a logo. A logo is not just a visual identity of a...
Kazi Sharafa TonmonaOctober 28, 2026
Niu Lai: When Being Bad at Became the Point
¥7,169. That was all Niu Lai earned from 236 viewers during its first nine days in cinemas. For most films, that would probably...
Maisha TasneemOctober 28, 2026
Coca-Cola Turned Recycled Bottles Into Bengal’s Iconic Laal Paar Sarees
What if a plastic bottle could become part of one of Bengal’s most cherished festive traditions? For Durga Puja 2025, Coca-Cola India explored...
Creative DeskOctober 28, 2026
Barbet’s ‘Boobet’ Campaign Turns a Playful Name Change into a Breast Health Reminder
A beverage can is an unlikely place to start a conversation about breast health, but Barbet found a way to make it work...
Creative DeskOctober 28, 2026
Powerade Added One Word and Changed the Conversation
Some of the sharpest ads are the shortest. Powerade didn’t write a long statement, run a hashtag or name anyone. It added a...
Creative DeskOctober 27, 2026
Different Teams, One Table: Barilla’s ‘Tastes Like Family’ Campaign
Formula 1 is a world where every second counts. Drivers fight for the same podium, mechanics race against the clock, and teams spend...
Creative DeskOctober 26, 2026
Microsoft Turns Michelangelo’s Handwriting Into a Font
Michelangelo spent years shaping marble into masterpieces. Centuries later, his handwriting is getting a creative makeover, and this time, the result is something...
Creative DeskOctober 26, 2026
Studena Makes a Tragedy Out of Thirst
The Background and the Problem Water advertising often relies on familiar imagery of refreshing splashes, natural springs and people enjoying a cold drink....
Creative DeskOctober 25, 2026
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Marketing Script
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium.
Performance Track
Eastern Bank Delivered Tk 7,503.9 Million Profit in 2024-Here’s A Deeper Look
Eastern Bank PLC, one of Bangladesh’s largest private commercial banks, reported a consolidated profit of Tk 7,503.9 million for the year 2024, marking...
Brand TrackMay 7, 2025
Digital
Your First Ferrari Could Fit in Your Pocket
Owning a Ferrari may be a distant dream, but a touch of the design heritage behind some of its most iconic cars could...
markediumOctober 24, 2026
Markedium is the biggest online platform and e-magazine for marketing and branding ecosystem in Bangladesh
Markedium – Latest News in Bangladeshi Marketing, Advertising, Media, Branding, Business, And Technology
It is a platform on the rise with an aim to create the biggest channel/e-magazine for marketing in the country. About Markedium one will find all the relevant content regarding marketing, PR, 360 Degree Marketing, etc.
Conceived out of the thought of creating the bridge between the Industry and Academia to reduce the existing gap by creating an impactful content hub. It is a daily must-read online platform on the rise to create the biggest channel for marketing and business ecosystem of Bangladesh. Latest Marketing and Brand News is covered by Markedium. Here in Markedium we cover news of Global Marketing, Branding and also focus on Bangladesh oriented Businesses.
Created in 2018, with an aim to cover the ever-changing dynamic Marketing industry of Bangladesh with fairness, creativity and proper prospect. Markedium is the first to go online platform based on Bangladesh focusing on Brand creativity and industry transformation. Therefore, one can find marketing and branding related topics here. And most importantly an enthusiast will always enjoy the articles we deliver.
From exciting current happenings to brand campaign dissections and all the other aspects like branding, opinionated assumptions to digital transformation in the industry. In other words, you can find everything here.
