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Burger King Whopper Changes 2026: What They Mean for the Brand’s Identity
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2026 Winter Olympics: 6 Brand Strategy Lessons From Milano Cortina
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Bangladesh Banking Sector Sees Temporary Dip in NPLs Amid Massive Debt Rescheduling
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Branding Strategy: Definition, Components, and How to Build One
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Iran-Israel War Alters Key Global Shipping Routes and Trade Flows
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Revoo Partners with Best Electronics to Deliver E-Bikes Nationwide Across Selected Showrooms
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Burger King Whopper Changes 2026: What They Mean for the Brand’s Identity
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2026 Winter Olympics: 6 Brand Strategy Lessons From Milano Cortina
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Bangladesh Banking Sector Sees Temporary Dip in NPLs Amid Massive Debt Rescheduling
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Branding Strategy: Definition, Components, and How to Build One
-
Iran-Israel War Alters Key Global Shipping Routes and Trade Flows
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Revoo Partners with Best Electronics to Deliver E-Bikes Nationwide Across Selected Showrooms
Bangladesh Banking Sector Sees Temporary Dip in NPLs Amid Massive Debt Rescheduling
Non-performing loans (NPLs) in Bangladesh’s banking sector experienced a substantial reduction of Tk87,298 crore during the final quarter of 2025, a shift primarily facilitated by an aggressive debt rescheduling campaign...
markediumMarch 3, 2026
Burger King Whopper Changes 2026: What They Mean for the Brand’s Identity
Burger King Whopper changes on February 26, 2026 — the first meaningful update in nearly a decade. New bun. New mayo. New packaging....
markediumMarch 3, 2026
2026 Winter Olympics: 6 Brand Strategy Lessons From Milano Cortina
The 2026 Winter Olympics did not just produce medals. It produced one of the clearest brand strategy case studies of the decade. Milano...
markediumMarch 3, 2026
Revoo Partners with Best Electronics to Deliver E-Bikes Nationwide Across Selected Showrooms
Electric motorcycle brand Revoo Bangladesh’s e-bikes are now available at selected showrooms of Best Electronics Limited across the country, expanding access to electric...
markediumMarch 3, 2026
Grameenphone Partners with Apex Footwear
Grameenphone, the country’s leading telecommunications service provider, has partnered with Apex Footwear Ltd. to introduce an exclusive Eid offer for its GPStar Signature...
markediumMarch 2, 2026
BRAC Bank appoints Monzula Morshed as Deputy Managing Director and Chief Human Resources Officer
BRAC Bank has appointed Monzula Morshed as Deputy Managing Director and Chief Human Resources Officer, strengthening the bank’s leadership bench as it accelerates...
markediumFebruary 5, 2026
Shafayat Alam Appointed As The New CEO of Nagad
Md. Shafayet Alam has taken over as the Chief Executive Officer (CEO) of Nagad Ltd. He assumed the role on Monday (12 May...
markediumMay 15, 2025
Empathy, Innovation, and Leadership: A Deep Dive with Yashna Chowdhury, Head of Marketing, Arla Foods Bangladesh
In today’s fast-evolving marketing landscape, where algorithms dominate and consumer preferences shift by the second, certain leaders remind us that the soul of...
markediumMay 6, 2025
Tareq Refat Ullah Khan & Syed Abdul Momen promoted to AMD and Nazmur Rahim & Md. Muniruzzaman Molla to DMD, BRAC Bank
BRAC Bank has promoted four senior leadership team members to Additional Managing Director (AMD) and Deputy Managing Director (DMD) effective from April 1,...
markediumApril 26, 2025
Google’s Potential Chrome Sell-Off: A Game-Changer Decision Makers Can’t Ignore
The Department of Justice’s (DOJ) call for Google to divest its Chrome browser represents a watershed moment in antitrust enforcement. Beyond its direct...
Tech DeskNovember 23, 2024
Starbucks: Brewing Billions Like A Bank Beyond Serving Coffee
Starbucks, the renowned coffeehouse chain, has managed to amass a staggering $1.8 billion in customer funds through its rewards program as of April...
markediumNovember 7, 2024
BRICS Currency: Reality or Symbolic Gesture? Assessing the Kazan Summit and Its Implications for the Global Economy
The BRICS nations—Brazil, Russia, India, China, and South Africa—have long discussed the idea of establishing a unified currency to challenge the dominance of...
markediumOctober 25, 2024
Sustainable Banking Redefined: BRAC Bank’s Holistic Approach to People, Planet, and Prosperity
In the rapidly evolving world of global finance, sustainability is no longer just a buzzword; it has become a critical business imperative. BRAC...
markediumOctober 21, 2024
Snackable Loyalty: The Strategic Brilliance Behind Burger King France’s Latest OOH
In a bold extension of its irreverent brand voice, Burger King France is once again turning everyday cravings into cultural commentary. Its latest...
markediumFebruary 15, 2026
A Bold Play in the Cola Wars: The Choice | Pepsi | Super Bowl
During this year’s high-stakes advertising showcase at Super Bowl LX, one brand’s spot stood out not just for its creativity but for how...
markediumFebruary 15, 2026
On The Way to Purifying Blurred Water with Trust
As brands across Bangladesh responded to the heightened sensitivities of the election season with real-time messaging, one campaign has stood out for its...
markediumFebruary 15, 2026
Beyond the Logo Swap: What China’s Boldest 2025 Crossovers Teach Us About the Future of Branding
If 2024 was the year of “Co-branding,” 2025 has officially become the year of “Culture Merging.” For years, brand collaborations followed a predictable...
markediumJanuary 2, 2026
The Soap Opera Strategy: Why Maybelline’s “Microdrama” is the New TV Commercial
The “death of the TV commercial” has been predicted annually for the past decade. Yet, brands kept spending millions on 30-second spots because...
markediumNovember 30, 2025
The “Cool Grandma” Protocol: How to Hack the Multi-Generational Wallet
The person obsessed with your brand is rarely the person paying for it. American Eagle (AE), the stronghold of Gen Z denim, just...
markediumNovember 29, 2025
Nike vs. Adidas: Why Nike’s “Epic Sh*t” Might Miss the Cultural Mark
The eternal war between the Swoosh and the Three Stripes is entering a fascinating new chapter. If you look at the headlines, Nike...
markediumNovember 25, 2025
Inside Heinz’s ‘Olympic’ Play in China: When Tomatoes Go for Gold
A humble ketchup bottle turned its tomatoes into athletes and quietly won the branding podium. Every Olympic season, you can almost predict the...
markediumNovember 19, 2025
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Marketing Script
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Performance Track
BAT Bangladesh Posted Record Profit In 2022
British American Tobacco Bangladesh, the largest cigarette company in Bangladesh has recently posted its annual report for the period 2022. Despite an adverse...
Brand TrackMarch 12, 2023
Digital
Truecaller, Microsoft Partner: AI Responds to Calls in Your Voice
Truecaller, the renowned caller ID service, has partnered with Microsoft to introduce a groundbreaking feature allowing users to respond to calls using their...
Tech DeskJune 1, 2024
Markedium is the biggest online platform and e-magazine for marketing and branding ecosystem in Bangladesh
Markedium – Latest News in Bangladeshi Marketing, Advertising, Media, Branding, Business, And Technology
It is a platform on the rise with an aim to create the biggest channel/e-magazine for marketing in the country. About Markedium one will find all the relevant content regarding marketing, PR, 360 Degree Marketing, etc.
Conceived out of the thought of creating the bridge between the Industry and Academia to reduce the existing gap by creating an impactful content hub. It is a daily must-read online platform on the rise to create the biggest channel for marketing and business ecosystem of Bangladesh. Latest Marketing and Brand News is covered by Markedium. Here in Markedium we cover news of Global Marketing, Branding and also focus on Bangladesh oriented Businesses.
Created in 2018, with an aim to cover the ever-changing dynamic Marketing industry of Bangladesh with fairness, creativity and proper prospect. Markedium is the first to go online platform based on Bangladesh focusing on Brand creativity and industry transformation. Therefore, one can find marketing and branding related topics here. And most importantly an enthusiast will always enjoy the articles we deliver.
From exciting current happenings to brand campaign dissections and all the other aspects like branding, opinionated assumptions to digital transformation in the industry. In other words, you can find everything here.
