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A Nostalgic Jingle
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AkijBashir Group Joins RE100, Putting Bangladesh on the Global Clean Energy Map
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McLaren returns to its heritage to shape a new identity
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The Ordinary’s Periodic Fable Asks: How Much of Skincare Marketing Do We Actually Believe?
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Under Pressure: Dove Shows the Side of Motherhood People Rarely See
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pandamart turns 6: Win a year of free groceries and enjoy up to 70% off on 5,000+ products
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A Nostalgic Jingle
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AkijBashir Group Joins RE100, Putting Bangladesh on the Global Clean Energy Map
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McLaren returns to its heritage to shape a new identity
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The Ordinary’s Periodic Fable Asks: How Much of Skincare Marketing Do We Actually Believe?
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Under Pressure: Dove Shows the Side of Motherhood People Rarely See
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pandamart turns 6: Win a year of free groceries and enjoy up to 70% off on 5,000+ products
A Corporate Rescue Bangladesh Has Never Attempted: And Can’t Afford to Get Wrong
Bangladesh’s banking sector is attempting what it has never done before at this scale: a 36-bank syndicated rescue of a single private conglomerate: City Group, whose outstanding debt of roughly...
Shafqat AzizSeptember 2, 2026
From Kilns to Global Ambition: Sifat Arman on the Future of Bangladesh’s Ceramics Industry
As Bangladesh’s ceramics industry navigates a complex intersection of domestic strength and global uncertainty, few voices capture its realities as sharply as Sifat...
markediumAugust 26, 2026
Reclassification as a National Priority: In Conversation with Ahsanur Rahman on Bangladesh’s Frontier-to-Emerging Market Journey
As Bangladesh’s capital market navigates a prolonged period of volatility and structural challenges, questions around investor confidence, market depth, and institutional reform have...
markediumMarch 9, 2026
Inside Junaid Jamshed’s Bangladesh Expansion | J. CEO Sohail Hamid Khan on Growth & Strategy
In a recent conversation with Mr. Sohail Hamid Khan, CEO of Junaid Jamshed (J.), Markedium sought to understand the brand’s vision, market entry...
markediumMarch 9, 2026
The Economics of Endurance: Berger Paints and the Art of Building Long-Term Value
Over the past 18 months, Bangladesh’s macro-economic environment has been defined by volatility—rising inflation, currency devaluation, liquidity constraints, and shifting consumption dynamics. These...
markediumJanuary 8, 2026
Accelerating Financial Inclusion Through Digital Finance: A Conversation with Johan Buse, CEO, Banglalink
In a country where digital connectivity has already transformed daily life, the next frontier is far more ambitious: turning access into true financial...
markediumNovember 27, 2025
Co-Creation is Key: Repositioning Industry-Academia Collaboration for the Future
The relationship between higher education and industry is at a critical juncture in the global economy. As economies rapidly evolve, the traditional model...
markediumOctober 17, 2025
AkijBashir Group Joins RE100, Putting Bangladesh on the Global Clean Energy Map
Bangladesh’s industrial sector has taken a huge step toward a greener future as AkijBashir became the first-ever company from the country to join...
Kazi Sharafa TonmonaOctober 9, 2026
McLaren returns to its heritage to shape a new identity
The new identity brings McLaren’s racing and automotive businesses closer together, but its quieter luxury aesthetic has sparked questions about whether the brand...
markediumOctober 8, 2026
pandamart turns 6: Win a year of free groceries and enjoy up to 70% off on 5,000+ products
pandamart, foodpanda Bangladesh’s online grocery delivery service, is celebrating its sixth anniversary with up to 70% off on more than 5,000 everyday essentials...
markediumOctober 7, 2026
UCB Income Plus Fund Crosses Tk500 Crore After Tenfold Asset Growth Since 2023
A mutual fund launched with Tk50 crore has now grown into a Tk500 crore-plus portfolio in just over three years. UCB Income Plus...
markediumOctober 7, 2026
Chamak Solutions | How Listening to 200 Small Businesses Led to a Smarter Way to Finance Inventory
When Debasish Chakraborty and Sangita Bhattacharjee arrived at Cornell University to pursue their master’s degrees, they knew they wanted to build a company...
markediumOctober 2, 2026
Orange Corners Bangladesh Celebrates Graduation of Cohort 6 Entrepreneurs
Orange Corners Bangladesh celebrated the graduation of its sixth cohort of entrepreneurs through an Alumni Reception held on Monday, 14 September, at Impact...
markediumSeptember 15, 2026
Fasset: The $1 Billion App Making Global Money Transfers Simple
Fasset, a Los Angeles-based stablecoin neobanking platform, has raised $68m in a Series C round led by Japan’s SBI Group, valuing the company...
markediumAugust 24, 2026
Chamak Solutions | How Listening to 200 Small Businesses Led to a Smarter Way to Finance Inventory
When Debasish Chakraborty and Sangita Bhattacharjee arrived at Cornell University to pursue their master’s degrees, they knew they wanted to build a company...
markediumOctober 2, 2026
Driving Demand: The Genius Strategy Behind the Michelin Guide
Michelin is one of the largest and most famous tire manufacturers in the world. Founded in France by brothers Édouard and André Michelin,...
Abdullah Mashroor AhmedSeptember 1, 2026
Same Size, Different Worlds: Why Did Vietnam Become an Export Titan While Bangladesh Stalled?
On paper, Vietnam and Bangladesh look like twins. Vietnam’s economy was worth roughly $514 billion in 2025; Bangladesh’s, about $456 billion, according to...
Quazi Hasin AhmedAugust 31, 2026
Nestlé’s Self-Packing Cheese Is More Than a Packaging Experiment
The real test is whether a sustainable packaging idea can survive the economics of mass-market food. Cheese is usually thought of as the...
Nomrin Ahsan MoonAugust 30, 2026
Investor Skepticism Surrounding the $65 Billion Unilever-McCormick Merger
When two companies announce a merger and both their share prices fall, the market is sending a message. That is precisely what happened...
Habiba AkhterApril 10, 2026
War at the Strait: How Iran’s Blockade Is Rewriting the Rules of Maritime Insurance
The US-Israel war on Iran has done more than disrupt oil flows. It has upended the global maritime insurance market, sending premiums to...
markediumMarch 31, 2026
The $68 Billion Wound: Bangladesh’s Decade Long Battle Against Illicit Outflows
Bangladesh hemorrhaged an estimated $68 billion in illicit financial outflows over the ten year period between 2013 and 2022, placing the country among...
markediumMarch 30, 2026
The New Front of Modern Warfare: Why Data Centers Are the Latest Targets in the Middle East
A significant shift in global conflict has emerged as the focus of military strikes moves away from traditional targets like oil ports or...
markediumMarch 7, 2026
A Nostalgic Jingle
Objectives Since the 1990s, Mentos’ “Freshmaker” jingle has been more than a piece of advertising. It has become part of the brand’s identity,...
Creative DeskOctober 9, 2026
The Ordinary’s Periodic Fable Asks: How Much of Skincare Marketing Do We Actually Believe?
What if the skincare words that make a product sound more trustworthy are actually the ones that deserve the most questioning? In an...
Creative DeskOctober 8, 2026
Under Pressure: Dove Shows the Side of Motherhood People Rarely See
A new mother is expected to be happy. She is expected to know what she is doing, take care of her baby, recover...
Creative DeskOctober 8, 2026
From Truck Art to Childfinder: How Berger Paints Turned Moving Trucks Into Missing-Child Alerts
What if the trucks travelling across Pakistan could help bring missing children home? Every year, more than 3,000 children go missing in Pakistan,...
Creative DeskOctober 7, 2026
A joke that makes you think
Thousands of charities exist in the world, each dedicated to a different cause. Most of their messages get lost in a crowded, algorithm-driven...
Creative DeskOctober 6, 2026
Human Nature Endangered : How ASICS classified Physically Active People at risk of endangerment.
As we grow older, our daily routines become increasingly sedentary. School, work, technology and other responsibilities mean we spend more time sitting and...
Creative DeskOctober 6, 2026
Single, Can Cook, and Ready to Mingle: Knorr’s “Serving Singles”
What if your best dating profile was not a profile at all, but a plate of food? In February 2026, Knorr turned cooking...
Creative DeskOctober 4, 2026
Bengal Rain Bank: When a Billboard Started Saving Rainwater
What if a billboard could do more than ask you to buy something, and instead become something people could actually use? In Sylhet,...
Creative DeskOctober 3, 2026
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Marketing Script
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium.
Performance Track
Eastern Bank Delivered Tk 7,503.9 Million Profit in 2024-Here’s A Deeper Look
Eastern Bank PLC, one of Bangladesh’s largest private commercial banks, reported a consolidated profit of Tk 7,503.9 million for the year 2024, marking...
Brand TrackMay 7, 2025
Digital
Infinix’s ‘UltraLink’ technology enables communication without a network connection
A group can be only a few hundred metres apart and still lose touch completely. A hike can take people beyond network coverage,...
markediumSeptember 28, 2026
Markedium is the biggest online platform and e-magazine for marketing and branding ecosystem in Bangladesh
Markedium – Latest News in Bangladeshi Marketing, Advertising, Media, Branding, Business, And Technology
It is a platform on the rise with an aim to create the biggest channel/e-magazine for marketing in the country. About Markedium one will find all the relevant content regarding marketing, PR, 360 Degree Marketing, etc.
Conceived out of the thought of creating the bridge between the Industry and Academia to reduce the existing gap by creating an impactful content hub. It is a daily must-read online platform on the rise to create the biggest channel for marketing and business ecosystem of Bangladesh. Latest Marketing and Brand News is covered by Markedium. Here in Markedium we cover news of Global Marketing, Branding and also focus on Bangladesh oriented Businesses.
Created in 2018, with an aim to cover the ever-changing dynamic Marketing industry of Bangladesh with fairness, creativity and proper prospect. Markedium is the first to go online platform based on Bangladesh focusing on Brand creativity and industry transformation. Therefore, one can find marketing and branding related topics here. And most importantly an enthusiast will always enjoy the articles we deliver.
From exciting current happenings to brand campaign dissections and all the other aspects like branding, opinionated assumptions to digital transformation in the industry. In other words, you can find everything here.
