There is a massive homeless pet crisis in Asia. With the rate at which breeding is snowballing, Thailand alone will have 7 million stray animals – surviving without food or shelter – by 2027. Here’s why Petcube found a way to help with ‘The Rescue Cube!’
While organizations like The Soi Dog Foundation rescue hundreds from the streets every day, the crisis can’t be curbed unless more people sign up to adopt the fur babies.
Petcube – a pioneer in the pet tech industry – has made it its mission to help connect pets and humans through the power of the Internet. So, they thought why not join forces to help save these pets?
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The organization came up with the idea of ‘The Rescue Cube’ to drive pet adoption in Bangkok city, by targeting lonely young professionals and creating a platform that gives them the opportunity to bond with rescued pets – moving them a step closer to adoption.
How does it work? Have a look at this brilliant case study commercial created by Miami Ad School Europe.
Source: Ads of the world.
Credits
Advertising Agency (School): Miami Ad School Europe, Berlin
Copywriter & Concept: Riona S Roy
Art Director & Concept: Serhii Kostenko
VO Artist: Daniel Rozenblum
Mentor: Yigit Unan
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