In 2025, Bangladesh ranked 24th out of 148 countries in the World Economic Forum Global Gender Gap Report. This high ranking suggests strong...
K-pop has a problem that most industries would struggle to explain. The louder the criticism gets, the bigger the industry seems to become....
Anyone who grew up near a television remembers the iconic Amul girl and her catchy butter advertisements. The campaign sold an agricultural revolution...
Bangladesh is the world’s second-largest exporter of ready-made garments (RMG), producing billions of pieces of clothing every year. However, this massive production leaves...
There was a time when electrolytes in Bangladesh meant something very different. For most people, they were associated with recovery. You reached for...
A simple insight that helped the campaign gain massive media coverage! We encounter new insights and information every day, but what truly matters...
Branding strategy is the documented plan that defines what a brand is, who it is for, and how it consistently communicates across every...
Brand development is the strategic process of defining what a brand stands for, how it communicates, and how it grows its identity in...
From AI “workslop” to tomato athletes, what the new dentsu trends mean for brands in Bangladesh and beyond. If you strip away the...
“Marketing” in Bangladesh is no longer slapping a billboard on the Airport Road or running a TVC during the Eid special drama. Today,...
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