Op-Eds
Expert Opinions & Thought Leadership - Insightful Perspectives on Business & Marketing
With the introduction of several new tools and technology almost on a daily basis, the industry is still learning about itself and slowly moving towards the future growth stages. Although both industries have already shown immense growth potential with global giants like Amazon announcing its entry already, the stage hasn’t been at its full maturity yet.
To oblige with the current state, our opinion contents are designed to provide our readers with a voice consisting of industry insights that they can make use for both their personal and professional life!
Who provides the content?
Our content pieces are written by our assigned writers, editorial team, and our honorable contributors.
The Goal
Our goal is to have a proper understanding of the industry metrics, exploring the ongoing transformation, predicting the future with a vision to prepare the generation for the upcoming industry challenges.
A Corporate Rescue Bangladesh Has Never Attempted: And Can’t Afford to Get Wrong
Bangladesh’s banking sector is attempting what it has never done before at this scale: a 36-bank syndicated rescue of a single private conglomerate:...
From Airtel to Cirkle: Reading the Real Story Behind Robi’s Rebrand
On 17 August 2026, at a launch event held at the Pan Pacific Sonargaon Hotel in Dhaka, Robi Axiata PLC quietly closed a...
The Architects of Reputation: Why Women Hold the Reins of Corporate Comms
When a corporate crisis hits—whether it is a sudden supply chain collapse, a social media backlash, or a complex regulatory dispute, the busiest...
Stop Being Polite. Start Being Unforgettable | Bangladesh, Where Marketing Went to Die of Boredom
Bangladesh has officially perfected the art of safe marketing. Our brands are polite, predictable, and positively boring. Discounts? Check. Celebrity endorsements? Check. Generic...
Dear Daughter, Here’s How to Handle Money Before Money Handles You
I didn’t grow up with financial advice. No one sat me down to talk about savings, budgets, or how to plan for a...
Earned Ink: The Slow, Steady Hustle of Print PR
Why in PR, the place on the page must be fought for — and won (often with sweat, tea, and gentle nagging). Before...
From Radio Waves to Corporate Echoes: A Journey into the World of Communications
I never thought my journey would take me from the lively airwaves of the country’s first FM radio station to the dynamic world...
The ACI-Colgate Joint Venture- Here’s The Why!
ACI Limited, one of the leading conglomerates in Bangladesh recently announced the partnership with Singapore-based Colgate-Palmolive (Asia) Pte on 13th April 2023. According...
From Humble Beginnings to Global Dominance | IPL, The Multi-Billion Dollar Sports Brand
The 16th season of the Indian Premier League(IPL) kicked off a few days back with growing interest among cricket fans all over the...