Global Campaigns
A Story for Your Child, A Story for Another
The Background For many children, bedtime stories are a familiar part of growing up. A parent reads aloud, a child follows the story,...
Creative DeskOctober 17, 2026
Ecover Creates T-Shirts That Are Too Lucky to Wash
Most laundry brands want you to think about how well their products clean clothes. Ecover has found a different way to get people...
Creative DeskOctober 17, 2026
When Fingers Outdo AI
Over the past few years, AI-generated visuals have become a familiar part of the advertising landscape, opening up new possibilities for how brands...
Creative DeskOctober 16, 2026
Rivian Gives Its Electric Vehicles a Ghostbusters Makeover
Halloween campaigns often rely on familiar costumes, spooky visuals and seasonal promotions. Rivian has taken a different approach this year by bringing Ghostbusters...
Creative DeskOctober 16, 2026
Pregnant Then Screwed’s ‘33% OFF’ Campaign Puts a Price Tag on Motherhood
A discount usually means getting something for less money. But what happens when the thing being marked down is a woman’s value in...
Creative DeskOctober 15, 2026
Nature-like Discounts: When Looking Like Nature Pays Off
Background A discount is one of the oldest tricks in retail. Brands offer percentage cuts, promo codes and seasonal sales to give people...
Creative DeskOctober 15, 2026
Natura Proved a Standing Tree Is Worth More Than a Fallen One
Background For more than 20 years, Natura has been buying from Amazon’s own people. The company has worked with Amazonian communities to develop...
Creative DeskOctober 14, 2026
Instacart Turns Pop Culture Nostalgia Into an AI Marketing Strategy
If you’ve ever found yourself staring into an open refrigerator at 5:00 PM experiencing the existential dread known as the “nightly dinner spiral,”...
Creative DeskOctober 14, 2026
The Candy That Gets Eaten in Every Genre and Still Steals the Show
You know the feeling. The show is on, the lights are low, and halfway through the episode you reach for something to snack...
Creative DeskOctober 13, 2026
The Most Ignored Character in Gaming Just Became Crypto’s Loudest Rebel
You know that Monday feeling. The alarm goes off, you take the same road to the same desk, and somewhere between the rent...
Creative DeskOctober 11, 2026
