Global Campaigns
Cemento Sol Sightwalks: A Street-Level Solution to a City-Wide Problem
Most brands respond to social issues with campaigns. Cemento Sol responded with cement. Developed alongside creative agency Circus Grey Peru, Sightwalks introduced a...
Creative DeskApril 23, 2026
The World’s Slowest Vending Machine: KitKat’s Bold Stand Against the Age of Instant Gratification
In a world addicted to speed, KitKat dared to do the unthinkable. For decades, the brand has championed one simple idea: have a...
Creative DeskApril 22, 2026
ACKO’s Latest Campaign Turns Your Tailor Into Your Cardiologist
Heart disease rarely announces itself. By the time most people think about scheduling a checkup, the warning signs have been quietly accumulating, often...
markediumApril 21, 2026
When Dove Rewrites the Matrimonial Script with “Mothermonials”
In India’s matrimonial culture, biodatas often resemble product descriptions. Height. Skin tone. Body type. The first few lines typically read less like a...
Creative DeskMarch 10, 2026
Juan Valdez Turns the Absence of Coffee into a Ramadan Story
Ramadan, one of the Five Pillars of Islam, is a sacred month observed by Muslims worldwide—a time marked by reflection, prayer, and community....
Creative DeskMarch 9, 2026
Campaign Throwback: The Ad That Made the World Cry — Thai Life Insurance’s “Unsung Hero”
In 2014, Thai Life Insurance released a commercial that would go on to become one of the most emotionally powerful advertisements ever created....
Creative DeskMarch 9, 2026
Ahadi Foundation Confronts Disability and Gender Bias with Powerful Campaign ‘The Items’
The Ahadi Foundation has launched its first-ever awareness campaign, partnering with creative agency La Chose to spotlight a deeply overlooked issue: the discrimination...
Creative DeskMarch 7, 2026
Toyota Celebrates the Spirit of Togetherness with Ramadan Campaign ‘Iftar Is Always Better Together’
Abdul Latif Jameel Motors, the distributor of Toyota vehicles in Saudi Arabia, has launched a heartwarming Ramadan campaign titled “Iftar Is Always Better...
Creative DeskMarch 7, 2026
AXE Kicks Off World Cup Campaign with ‘Smell Your Best When You Look Your Worst’
Unilever-owned fragrance brand AXE, in collaboration with LOLA, has launched a new global campaign titled “Smell Your Best When You Look Your Worst.”...
Creative DeskMarch 7, 2026
Snackable Loyalty: The Strategic Brilliance Behind Burger King France’s Latest OOH
In a bold extension of its irreverent brand voice, Burger King France is once again turning everyday cravings into cultural commentary. Its latest...
markediumFebruary 15, 2026
