Global Campaigns
A scam that went on to be a real
Almost anyone with an email address has seen some version of that line. What began as an internet scam eventually became a meme,...
Creative DeskOctober 10, 2026
A Nostalgic Jingle
Objectives Since the 1990s, Mentos’ “Freshmaker” jingle has been more than a piece of advertising. It has become part of the brand’s identity,...
Creative DeskOctober 9, 2026
McLaren returns to its heritage to shape a new identity
The new identity brings McLaren’s racing and automotive businesses closer together, but its quieter luxury aesthetic has sparked questions about whether the brand...
markediumOctober 8, 2026
The Ordinary’s Periodic Fable Asks: How Much of Skincare Marketing Do We Actually Believe?
What if the skincare words that make a product sound more trustworthy are actually the ones that deserve the most questioning? In an...
Creative DeskOctober 8, 2026
Under Pressure: Dove Shows the Side of Motherhood People Rarely See
A new mother is expected to be happy. She is expected to know what she is doing, take care of her baby, recover...
Creative DeskOctober 8, 2026
From Truck Art to Childfinder: How Berger Paints Turned Moving Trucks Into Missing-Child Alerts
What if the trucks travelling across Pakistan could help bring missing children home? Every year, more than 3,000 children go missing in Pakistan,...
Creative DeskOctober 7, 2026
A joke that makes you think
Thousands of charities exist in the world, each dedicated to a different cause. Most of their messages get lost in a crowded, algorithm-driven...
Creative DeskOctober 6, 2026
Human Nature Endangered : How ASICS classified Physically Active People at risk of endangerment.
As we grow older, our daily routines become increasingly sedentary. School, work, technology and other responsibilities mean we spend more time sitting and...
Creative DeskOctober 6, 2026
Single, Can Cook, and Ready to Mingle: Knorr’s “Serving Singles”
What if your best dating profile was not a profile at all, but a plate of food? In February 2026, Knorr turned cooking...
Creative DeskOctober 4, 2026
Child Wedding Cards – The Invitation Nobody Should Have Received
Background Pakistan has one of the highest rates of child marriage in the world, with nearly 19 million girls reported to have been...
Creative DeskOctober 1, 2026
