Alcohol Branding in the Zero-Alcohol Era: Corona Cero Olympic Strategy

The Olympics banned alcohol sponsors for decades. So how did Corona become the first beer sponsor? By technically not selling alcohol. Corona Cero—AB...

markediumNovember 8, 2025

Brand Updates Pinned

Grameenphone FutureMakers Grand Finale Ignites AI Innovation Among Students

Grameenphone, the country’s leading telecommunication services provider, has hosted the Grand Finale of FutureMakers, its first-ever nationwide AI idea competition designed to empower...

markediumNovember 8, 2025

Brand Updates Pinned

UCB Investment and Brain Station 23 Sign Issue Management Deal

UCB Investment Limited has signed an agreement with Brain Station 23 to serve as the issue manager for the software company’s upcoming initial...

markediumNovember 6, 2025

Brand Updates Global

Applebee’s CMO/COO handoffs: Marketing operations alignment playbook

Restaurant turnarounds rarely hinge on one move. However, Applebee’s made two that could define its future. The chain has hired Michelle Chin as...

markediumOctober 31, 2025

Brand Updates Global

Circana’s Nielsen MMM Buy Reshapes Measurement Landscape

A landmark deal is reshaping the future of measurement. Circana completed its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business in August 2025....

markediumOctober 30, 2025

Brand Updates Latest Happenings

Much awaited Pathao CNG is here with exclusive cashback offer!

Pathao, Bangladesh’s leading homegrown super app, is celebrating 10 amazing years! To mark this milestone, we’re excited to introduce a brand-new ride option:...

markediumOctober 30, 2025

Brand Updates Pinned

MetLife’s Groundbreaking Study Shows Financial Wellness Is Key to Productivity in Bangladesh

MetLife Bangladesh has released its first-ever Employee Benefit Trends Study (EBTS), offering unprecedented insights into the priorities, challenges, and expectations of private-sector employees...

markediumOctober 30, 2025

Brand Updates Campaigns You May Like Global

Why Colgate Changed Its Corporate Logo After 219 Years

Heritage brands aren’t supposed to reinvent themselves this dramatically. However, Colgate just did. After 219 years, the company completely refreshed its corporate identity...

markediumOctober 29, 2025

Brand Updates Campaigns You May Like Global Marketing & Advertising

Johnnie Walker X Sabrina Carpenter: Premium Brands Meet Gen Z

Johnnie Walker took a big leap into youth culture with a cool multi-year collaboration featuring pop star Sabrina Carpenter. The partnership, announced alongside...

markediumOctober 29, 2025