Where Curiosity Meets the Right Information
Where Curiosity Meets the Right Information
Pepsi’s New Playbook ”Share A Pepsi”: Skip the Names, Pass the Foods
With its latest campaign, ‘Share a Pepsi’, Pepsi has put a delicious twist on the personalization trend. Gone are the days of scanning...
Creative DeskJune 20, 2025
VIBE Perfume Spray Breaks the Mold with “Noya Vibe”: A Bold, Music-Driven Campaign Conceptualized by Magnito Digital
In a market where men’s perfume advertising often follows a monotonous trail of tropes—confidence, seduction, and conventional masculinity—VIBE Perfume Spray has decided to...
Creative DeskMarch 29, 2025
Berger Bangladesh’s “Rangiye Dao, Rangiye Nao”: A Vibrant Journey Through the Colors of Life, Seasons, and Emotions
Berger Paints has yet again demonstrated the power of creativity and storytelling with its latest campaign, “Rangiye Dao, Rangiye Nao” (Color Your Life,...
Creative DeskDecember 19, 2024
From Doorsteps to Stock Markets: Swiggy Rings in a Decade of Success
Swiggy Ltd, India’s leading on-demand convenience platform, stepped into a new era yesterday as it rang the ceremonial bell at the National Stock...
Creative DeskNovember 16, 2024
Samsung Pokes Fun at Apple’s ‘Crush’ Video Ad With Style
Leveraging the recent controversy surrounding Apple’s “Crush” advertisement—followed by an apology from the tech giant—Samsung has launched a rebuttal video on its X...
Creative DeskMay 26, 2024
Switzerland Tourism Introduces New Brand Identity After 30 Years
Switzerland Tourism (ST) has launched an innovative branding initiative, unveiling “Switzerland” as its new comprehensive tourism brand world. Introduced in Geneva, this marks...
Creative DeskMay 6, 2024
Bumble Introduces New Brand Identity – ‘We’ve changed so you don’t have to’
Bumble, the women-first dating app, has unveiled a new visual identity alongside a global campaign as it expands its signature “Make The First...
Creative DeskMay 2, 2024
13 Mother’s Day Campaigns That You Can Take Inspiration From
With Mother’s Day fast approaching, it presents an ideal moment for brands to genuinely connect with their audience. While Mother’s Day traditionally involves...
Creative DeskApril 29, 2024
Amazon Rainforest Featured as the Wealthiest ‘Billionaire’ in Forbes in Advertising Campaign
In a striking campaign by beauty brand Natura, the Amazon Rainforest has outshone Elon Musk to claim the top spot on Forbes’ list...
Creative DeskApril 29, 2024
“The Missing Review” – Leveraging Google and Yelp Reviews to Aid in Finding Missing Children
“The Missing Review” is an innovative advertising campaign that leverages the popularity of online platforms like Google and Yelp, where 88% of internet...
Creative DeskApril 25, 2024
