Samsung Pokes Fun at Apple’s ‘Crush’ Video Ad With Style
Leveraging the recent controversy surrounding Apple’s “Crush” advertisement—followed by an apology from the tech giant—Samsung has launched a rebuttal video on its X account, notably…
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Switzerland Tourism Introduces New Brand Identity After 30 Years
Switzerland Tourism (ST) has launched an innovative branding initiative, unveiling "Switzerland" as its new comprehensive tourism brand world. Introduced in Geneva, this marks a significant…
Bumble Introduces New Brand Identity – ‘We’ve changed so you don’t have to’
Bumble, the women-first dating app, has unveiled a new visual identity alongside a global campaign as it expands its signature "Make The First Move" feature with the introduction of…
Amazon Rainforest Featured as the Wealthiest ‘Billionaire’ in Forbes in Advertising…
In a striking campaign by beauty brand Natura, the Amazon Rainforest has outshone Elon Musk to claim the top spot on Forbes’ list of the world’s richest billionaires.
The campaign,…
13 Mother’s Day Campaigns That You Can Take Inspiration From
With Mother's Day fast approaching, it presents an ideal moment for brands to genuinely connect with their audience. While Mother’s Day traditionally involves flowers, gifts, and family…
“The Missing Review” – Leveraging Google and Yelp Reviews to Aid in Finding…
"The Missing Review" is an innovative advertising campaign that leverages the popularity of online platforms like Google and Yelp, where 88% of internet users turn for recommendations and…
9 Powerful Environmental Ads Designed to Make You Reflect
Dear Bangladesh, feeling the heat? We bet you are!
It's up to all of us to adopt lifestyles that reduce the negative impact humanity has had on the environment. While the planet itself will…
Dove Urged Women In Philippines To ‘Raise Your Arms’ for Change in New Campaign
Dove, in partnership with Ogilvy Singapore, has launched a transformative initiative in the Philippines titled "Raise Your Arms," which aims to tackle underarm shaming and…
Coca-Cola Smashes Its Iconic Logo Urging Everyone To Recycle
Brands with iconic, instantly recognizable logos typically avoid making changes to them or allowing any third-party modifications that might compromise their integrity. However,…
With A New Ad, Apple Tests iPhone Durability In An Auto-Rickshaw Ride
Apple has unveiled an engaging new advertisement in India for the "Relax, it's iPhone" campaign, showcasing the durability of the iPhone 15 through an exhilarating rickshaw ride.
The ad,…
