Branding
Elevating Brands Through Strategic Creativity
With an utmost hunch for the creativity, the Branding news section of Markedium works relentlessly to document the latest and brilliant works related to branding elements. So, starting from all the recent Re-branding campaigns (logo change, change in
communication, new packaging, exciting campaigns, PR stunts etc.) to the simplest act of creativity to create a new essence for any brand, Markedium will get you covered.
Well, we might be a bit more excited about covering the branding stories of the new rising Asian giant-Bangladesh, but don’t worry, we will also enlighten your thirst for the Global Stories.
What you can hope to find here?
A whole combination of write-up articles (cover stories, case studies, branding stories, branding news etc.) and video contents.
So, if you are a brand fanatic, Markedium will become your home for the intellectual aspirations.
Unilever Bangladesh named Champion in Community Impact category at FICCI Sustainability Game Changer Awards 2025
Unilever Bangladesh Limited (UBL), the country’s leading fast-moving consumer goods (FMCG) company, has been honoured with the Foreign Investors’ Chamber of Commerce &...
markediumNovember 9, 2025
Grameenphone’s ‘Kagojer Kolom’ wins GSMA ‘Excellence in Sustainability Video Award’
Grameenphone, the country’s leading telecommunication services provider, has earned global recognition for its short film ‘Kagojer Kolom’ (The Paper Pen), winning the ‘Excellence...
markediumNovember 9, 2025
Alcohol Branding in the Zero-Alcohol Era: Corona Cero Olympic Strategy
The Olympics banned alcohol sponsors for decades. So how did Corona become the first beer sponsor? By technically not selling alcohol. Corona Cero—AB...
markediumNovember 8, 2025
Grameenphone FutureMakers Grand Finale Ignites AI Innovation Among Students
Grameenphone, the country’s leading telecommunication services provider, has hosted the Grand Finale of FutureMakers, its first-ever nationwide AI idea competition designed to empower...
markediumNovember 8, 2025
BRAC Bank and IDCOL extend $67M syndicated loan to BCRECL for major solar project
BRAC Bank PLC and Infrastructure Development Company Limited (IDCOL) have jointly financed a landmark renewable energy initiative, a 64.55 MW solar power plant,...
markediumNovember 8, 2025
UCB Investment and Brain Station 23 Sign Issue Management Deal
UCB Investment Limited has signed an agreement with Brain Station 23 to serve as the issue manager for the software company’s upcoming initial...
markediumNovember 6, 2025
Applebee’s CMO/COO handoffs: Marketing operations alignment playbook
Restaurant turnarounds rarely hinge on one move. However, Applebee’s made two that could define its future. The chain has hired Michelle Chin as...
markediumOctober 31, 2025
Circana’s Nielsen MMM Buy Reshapes Measurement Landscape
A landmark deal is reshaping the future of measurement. Circana completed its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business in August 2025....
markediumOctober 30, 2025
Much awaited Pathao CNG is here with exclusive cashback offer!
Pathao, Bangladesh’s leading homegrown super app, is celebrating 10 amazing years! To mark this milestone, we’re excited to introduce a brand-new ride option:...
markediumOctober 30, 2025
