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Best In Creativity
13 Mother’s Day Campaigns That You Can Take Inspiration From
With Mother's Day fast approaching, it presents an ideal moment for brands to genuinely connect with their audience. While Mother’s Day traditionally involves flowers, gifts, and family…
“The Missing Review” – Leveraging Google and Yelp Reviews to Aid in Finding…
"The Missing Review" is an innovative advertising campaign that leverages the popularity of online platforms like Google and Yelp, where 88% of internet users turn for recommendations and…
9 Powerful Environmental Ads Designed to Make You Reflect
Dear Bangladesh, feeling the heat? We bet you are!
It's up to all of us to adopt lifestyles that reduce the negative impact humanity has had on the environment. While the planet itself will…
Dove Urged Women In Philippines To ‘Raise Your Arms’ for Change in New Campaign
Dove, in partnership with Ogilvy Singapore, has launched a transformative initiative in the Philippines titled "Raise Your Arms," which aims to tackle underarm shaming and…
Coca-Cola Smashes Its Iconic Logo Urging Everyone To Recycle
Brands with iconic, instantly recognizable logos typically avoid making changes to them or allowing any third-party modifications that might compromise their integrity. However,…
With A New Ad, Apple Tests iPhone Durability In An Auto-Rickshaw Ride
Apple has unveiled an engaging new advertisement in India for the "Relax, it's iPhone" campaign, showcasing the durability of the iPhone 15 through an exhilarating rickshaw ride.
The ad,…
McDonald’s Introduces Blank Billboards That Smell Like French Fries Around Town in Netherlands
McDonald's in the Netherlands is experimenting with a unique advertising approach by placing simple yellow and red billboards throughout Utrecht and Leiden. At first glance, these billboards…
Keeping it Real– Dove Reaffirms Commitment to Excluding AI in Depicting Real Women in Its Ads
Dove has introduced a new initiative called "The Code," aimed at addressing the influence of artificial intelligence (AI) on beauty perceptions and emphasizing the need for women…
‘Maybe it’s a Sign’ Mammogram Campaign Effectively Communicates Its Crucial…
The Breast Cancer Foundation NZ (BCFNZ), in collaboration with Ogilvy NZ, has unveiled a creative mammogram awareness campaign designed to keep the importance of regular…
Shopno Jabe Bari: A Journey Beyond Borders For Those Away from Home in Malaysia
Over the years, Grameenphone's "Shopno Jabe Bari" has evolved into a poignant anthem for homecoming, resonating deeply with millions. This heartfelt tune annually encapsulates…
