Best In Creativity
Brewlander’s ‘A.I. Irresponsibly’ Lets Everyone Have a Go at Making Beer Ads
A beer commercial with surfers riding black horses through an underwater world of glowing coral sounds like something that would cost a fortune...
Creative DeskNovember 10, 2026
Campaign Trail: Squarespace turns domain registration into a noir nightmare
A missing website domain probably isn’t something most people lose sleep over. Squarespace, however, found a way to turn that small inconvenience into...
Creative DeskNovember 9, 2026
Apple’s ‘No Frame Missed’ Shows How One iPhone Feature Can Bring People Back Behind the Camera
A child’s first bike ride can last only a few seconds, but for a parent, it becomes a memory worth keeping. For Brett...
Creative DeskNovember 7, 2026
Suncorp Haven: When Your Home Tells You How to Protect It
A home may look perfectly safe until a flood reaches its front door, a bushfire approaches or a cyclone tears through the neighbourhood....
Creative DeskNovember 5, 2026
Aviva’s ‘Menopause Monopoly’ Turns Life’s Unexpected Challenges Into a Board Game
In Monopoly, landing on the wrong square can cost you a fortune. For someone going through menopause, an unexpected hot flush, a missed...
Creative DeskNovember 5, 2026
AIZOME ULTRA Uses Ultrasound to Rethink How Cotton Gets Its Colour
Cotton can be coloured with plants, but keeping that colour attached to the fabric without synthetic chemical binders has been a challenge for...
Creative DeskNovember 5, 2026
The Marlboro Man: How Advertising Turned a Health Scare into a Brand Identity
How a cigarette brand once associated with femininity reinvented itself through the American cowboy, creating one of advertising’s most recognisable characters while diverting...
markediumNovember 4, 2026
GymNation Gives Everyday Worries Some Weight
A crowded inbox, an uncertain future, the pressure to keep up with everyone else. These are hardly things people associate with a workout,...
Creative DeskNovember 3, 2026
PLASTICITY Gives Discarded Umbrellas a Second Life
An umbrella is supposed to protect people from the rain, but in Japan, millions of them end up creating another kind of environmental...
Creative DeskNovember 2, 2026
McDonald’s ‘The Golden Zone’ Finds the Golden Arches Hidden in Formula 1 Tracks
Formula 1 fans rarely take their eyes off the track. Every turn, overtake and split-second decision can change the outcome of a race....
Creative DeskOctober 31, 2026
