Leveraging the recent controversy surrounding Apple’s “Crush” advertisement—followed by an apology from the tech giant—Samsung has launched a rebuttal video on its X account, notably featuring the hashtag #UnCrush.
The sharp critique asserts: “We would never crush creativity.”
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In the 43-second video, a woman navigates through rubble reminiscent of the aftermath in Apple’s “Crush” ad post-hydraulic press devastation. She finds an unscathed guitar and begins to play music shown on her Galaxy Tab S9.
Here’s the OVC:
Apple has also left its ad online, maintaining transparency despite the controversy. If you haven’t already, have a look:
https://www.youtube.com/watch?v=ntjkwIXWtrc
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