Samsung Pokes Fun at Apple’s ‘Crush’ Video Ad With Style1 min read

Leveraging the recent controversy surrounding Apple’s “Crush” advertisement—followed by an apology from the tech giant—Samsung has launched a rebuttal video on its X account, notably featuring the hashtag #UnCrush.

The sharp critique asserts: “We would never crush creativity.”

Read more: Coke Introduces ‘AI-powered Instrument’ To Capture The Sounds Of Cola

In the 43-second video, a woman navigates through rubble reminiscent of the aftermath in Apple’s “Crush” ad post-hydraulic press devastation. She finds an unscathed guitar and begins to play music shown on her Galaxy Tab S9.

Here’s the OVC:

Apple has also left its ad online, maintaining transparency despite the controversy. If you haven’t already, have a look:

To dive more into the world of creativity, be with Markedium.