Grameenphone, the country’s leading telecommunications service provider, has partnered with Eastern Bank PLC (EBL) to introduce an exclusive campaign, enabling its customers to purchase official smartphones from top brands with interest-free installment plans for up to 24 months. This initiative marks a strategic step forward in Grameenphone’s commitment to digital empowerment and tech inclusion as stated in the press release.
Under this campaign, only Grameenphone customers using EBL credit cards will be eligible to avail the 0% EMI offer on smartphones from leading brands such as Samsung, Xiaomi (Mi), VIVO, OPPO, as well as from multi-brand retailer Gadget & Gear (G&G). To avail the offer, Grameenphone customers need to visit these partner outlets from 10th August to 30th September 2025. The customer then sends an SMS to 29000 to verify their eligibility. Once the outlet manager confirms the customer’s Grameenphone number, the customer makes the payment using an EBL credit card. They can then purchase a smartphone on 0% EMI and enjoy the convenience of paying in monthly installments for up to 24 months.
The Memorandum of Understanding (MoU) was recently signed at GPHouse by Munia Ghani, Head of Partnerships of Grameenphone, and Tasnim Hussain, Head of Cards from EBL.
Munia Ghani, Head of Partnerships of Grameenphone, said “At Grameenphone, we are driven by our purpose of empowering societies through digitalization. This partnership is a testament to how telco and fintech collaboration can unlock access to cutting-edge technology, ensuring our customers enjoy greater freedom on owning a smartphone with long-term, interest-free installment option and flexibility in their digital lifestyles.”
Tasnim Hussain, Head of Cards of Eastern Bank PLC, said “We are pleased to collaborate with Grameenphone on this unique initiative that blends innovation, convenience, and affordability. EBL remains committed to enabling financial access and smarter banking experiences for today’s connected customers.”
This collaboration reflects Grameenphone’s broader telco-tech transformation strategy, designed to deliver superior digital experiences and make modern devices more accessible for all. Through this collaboration of the telecommunications and financial services sectors, this campaign demonstrates how purposeful partnerships can make smart devices more affordable, reduce entry barriers to digital technology, and deliver meaningful value to customers.
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