Where Curiosity Meets the Right Information
Where Curiosity Meets the Right Information
Global
Alcohol Branding in the Zero-Alcohol Era: Corona Cero Olympic Strategy
The Olympics banned alcohol sponsors for decades. So how did Corona become the first beer sponsor? By technically not selling alcohol. Corona Cero—AB...
markediumNovember 8, 2025
NFL Trade Deadline: The Marketing Playbook Behind Sports’ Most Intense 24 Hours
The NFL trade deadline hits today at 4 p.m. ET, and while sports analysts focus on roster moves, marketers see something else entirely:...
markediumNovember 4, 2025
Applebee’s CMO/COO handoffs: Marketing operations alignment playbook
Restaurant turnarounds rarely hinge on one move. However, Applebee’s made two that could define its future. The chain has hired Michelle Chin as...
markediumOctober 31, 2025
Circana’s Nielsen MMM Buy Reshapes Measurement Landscape
A landmark deal is reshaping the future of measurement. Circana completed its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business in August 2025....
markediumOctober 30, 2025
Why Colgate Changed Its Corporate Logo After 219 Years
Heritage brands aren’t supposed to reinvent themselves this dramatically. However, Colgate just did. After 219 years, the company completely refreshed its corporate identity...
markediumOctober 29, 2025
Johnnie Walker X Sabrina Carpenter: Premium Brands Meet Gen Z
Johnnie Walker took a big leap into youth culture with a cool multi-year collaboration featuring pop star Sabrina Carpenter. The partnership, announced alongside...
markediumOctober 29, 2025
Nike Reframes ‘Just Do It’ as ‘Why Do It?’ for Gen Z
Nike just did something risky with the most famous tagline in sports marketing. The brand that told us to “Just Do It” for...
markediumOctober 28, 2025
TikTok’s “See Where Music Takes You” Campaign Decoded
TikTok just launched its biggest bet on music with “See Where Music Takes You”—the platform’s first major TikTok campaign dedicated purely to music...
markediumOctober 28, 2025
Can American Eagle’s Sydney Sweeney controversy boost brand value?
You’ve probably heard about the Sydney Sweeney American Eagle ad that broke the internet this summer. The “Sydney Sweeney Has Great Jeans” campaign...
markediumOctober 28, 2025
Macy’s x Amazon Retail Ads: third-party ad-serving, holiday wins
Something new is happening in retail media this holiday season! Macy’s Media Network is piloting Amazon Retail Ads’ third-party ad-serving just as Q4...
Desk CorrespondentOctober 24, 2025
