Marketing & Advertising
Barbet’s ‘Boobet’ Campaign Turns a Playful Name Change into a Breast Health Reminder
A beverage can is an unlikely place to start a conversation about breast health, but Barbet found a way to make it work...
Creative DeskOctober 28, 2026
Powerade Added One Word and Changed the Conversation
Some of the sharpest ads are the shortest. Powerade didn’t write a long statement, run a hashtag or name anyone. It added a...
Creative DeskOctober 27, 2026
Different Teams, One Table: Barilla’s ‘Tastes Like Family’ Campaign
Formula 1 is a world where every second counts. Drivers fight for the same podium, mechanics race against the clock, and teams spend...
Creative DeskOctober 26, 2026
Microsoft Turns Michelangelo’s Handwriting Into a Font
Michelangelo spent years shaping marble into masterpieces. Centuries later, his handwriting is getting a creative makeover, and this time, the result is something...
Creative DeskOctober 26, 2026
Studena Makes a Tragedy Out of Thirst
The Background and the Problem Water advertising often relies on familiar imagery of refreshing splashes, natural springs and people enjoying a cold drink....
Creative DeskOctober 25, 2026
Clash Royale Proved a Broken Screen Is a Sign of a Serious Player
In Brazil, a cracked phone screen is hardly a surprise. The case film opens with a number that many people there will recognise...
Creative DeskOctober 25, 2026
Molson Takes Sport Sponsorships Beyond the Athlete
Olympic sponsorships usually come with a familiar checklist: world-class athletes, impressive medals and plenty of camera time. Molson Canadian decided to sponsor the...
Creative DeskOctober 25, 2026
Abrigo Amigo: How Eletromidia Turned Bus Stop Screens Into a Safety Service
Waiting for a bus alone at night can turn an ordinary journey into an uncomfortable experience. For many women, the concern is not...
Creative DeskOctober 24, 2026
A Story for Your Child, A Story for Another
The Background For many children, bedtime stories are a familiar part of growing up. A parent reads aloud, a child follows the story,...
Creative DeskOctober 17, 2026
Ecover Creates T-Shirts That Are Too Lucky to Wash
Most laundry brands want you to think about how well their products clean clothes. Ecover has found a different way to get people...
Creative DeskOctober 17, 2026
