Marketing & Advertising
Asiatic MCL Wins Gold For Bangladesh at Spikes Asia 2024
In an age where narratives define us, Asiatic MCL, in a visionary collaboration with Bidyanondo, has triumphed magnificently, clinching Gold at Spikes Asia...
Creative DeskMarch 15, 2024
5 Common Errors in Data-driven PR Pitches
When consulting with PR professionals about enhancing a company’s narrative and validating its messages, the resounding answer is undeniably “data.” Whether derived from...
markediumJanuary 28, 2024
Navigating the Storm: Key Takeaways from OpenAI’s PR Misstep in Handling Altman’s Departure
In the rapidly evolving landscape of artificial intelligence, OpenAI’s shocking decision to part ways with CEO Sam Altman sent ripples through the industry....
markediumDecember 6, 2023
A Bitter Cup: How Starbucks Lost the Australian Coffee Battle
Starbucks, the iconic American coffee chain, entered the Australian market in July 2000 with high hopes of replicating its global success. However, its...
markediumJune 3, 2023
The Art of Negative Space Content Creation – The Coca-Cola Way
In the world of advertising, capturing consumers’ attention is a constant battle. Brands are constantly seeking innovative ways to stand out amidst the...
Creative DeskMay 31, 2023
Unleashing the Power of AI Chat: OpenAI’s Free iOS App For ChatGPT Signals the Battle for Conversational Dominance
In a move that has captivated the AI industry, OpenAI has set the stage for an intense battle in the world of conversational...
Tech DeskMay 20, 2023
Harmonizing Creativity and Data-Driven Strategies in a Cookieless Digital Future
As digital advertising continues to evolve in the backdrop of a cookieless future, organizations are wrestling with a pressing challenge: balancing creativity with...
Tech DeskMay 20, 2023
From An Influencer to Become A Celebrity: The Dilemma of Losing Sight of Content Creation Roots
In the lightning-paced digital world, the chasm between influencers and traditional celebrities is progressively narrowing. With each passing day, digital influencers with significant...
Tech DeskMay 20, 2023
The Creative Technologist: Balancing Creativity and Technology for a Marketing Renaissance
In the digital age, Chief Marketing Officers (CMOs) face the crucial task of striking the right balance between creativity and technology to drive...
markediumMay 20, 2023
