Marketing & Advertising
Advertising Agencies Association of Bangladesh holds ‘Sharpener 2026’
The Advertising Agencies Association of Bangladesh (AAB) has crowned team Eraser from Gray Dhaka as the champions of Sharpener 2026, positioning them to...
markediumFebruary 3, 2026
Stop Being Polite. Start Being Unforgettable | Bangladesh, Where Marketing Went to Die of Boredom
Bangladesh has officially perfected the art of safe marketing. Our brands are polite, predictable, and positively boring. Discounts? Check. Celebrity endorsements? Check. Generic...
Tasmia AhmedFebruary 3, 2026
How Dove’s “Keep Beauty Real” Campaign Builds Brand Equity in 2025
Few campaigns shine as brightly as Dove’s 2025 initiative: “Keep Beauty Real” and “The Code” in brand marketing. While Dove’s Real Beauty legacy...
markediumNovember 10, 2025
Johnnie Walker X Sabrina Carpenter: Premium Brands Meet Gen Z
Johnnie Walker took a big leap into youth culture with a cool multi-year collaboration featuring pop star Sabrina Carpenter. The partnership, announced alongside...
markediumOctober 29, 2025
TikTok’s “See Where Music Takes You” Campaign Decoded
TikTok just launched its biggest bet on music with “See Where Music Takes You”—the platform’s first major TikTok campaign dedicated purely to music...
markediumOctober 28, 2025
Macy’s x Amazon Retail Ads: third-party ad-serving, holiday wins
Something new is happening in retail media this holiday season! Macy’s Media Network is piloting Amazon Retail Ads’ third-party ad-serving just as Q4...
Desk CorrespondentOctober 24, 2025
7 Recent Examples Of Innovative Marketing Campaigns 2025
In 2025, marketers faced shrinking budgets, tougher KPIs, and fiercer competition—yet a handful of campaigns still broke through with smart strategy and platform-native...
Desk CorrespondentOctober 19, 2025
Concito Signs Strategic Agreement with Astrum to Enhance Global Outreach Accessibility
Concito, a leading integrated communications firm in Bangladesh has announced a strategic alliance with Astrum, India’s first specialist reputation management advisory, that uses...
markediumJuly 10, 2024
Asiatic MCL Wins Gold For Bangladesh at Spikes Asia 2024
In an age where narratives define us, Asiatic MCL, in a visionary collaboration with Bidyanondo, has triumphed magnificently, clinching Gold at Spikes Asia...
Creative DeskMarch 15, 2024
5 Common Errors in Data-driven PR Pitches
When consulting with PR professionals about enhancing a company’s narrative and validating its messages, the resounding answer is undeniably “data.” Whether derived from...
markediumJanuary 28, 2024
