Case Study
Financial Institutions Boost Female Hiring but Pull Back on Vital Workplace Support
In 2025, Bangladesh ranked 24th out of 148 countries in the World Economic Forum Global Gender Gap Report. This high ranking suggests strong...
Amatunnoor BushraOctober 28, 2026
Hated, Criticised, Still Streaming: Why K-pop Refuses to Fade
K-pop has a problem that most industries would struggle to explain. The louder the criticism gets, the bigger the industry seems to become....
Maisha TasneemOctober 28, 2026
Why can’t Milk Vita emulate Amul’s success?
Anyone who grew up near a television remembers the iconic Amul girl and her catchy butter advertisements. The campaign sold an agricultural revolution...
Amatunnoor BushraOctober 28, 2026
From Trash to Thread: The Hidden Supply Chain Turning Bangladesh’s Garment Waste into an Asset
Bangladesh is the world’s second-largest exporter of ready-made garments (RMG), producing billions of pieces of clothing every year. However, this massive production leaves...
Kazi Sharafa TonmonaOctober 15, 2026
How SMC Plus Changed the Way Bangladesh Drinks Electrolytes
There was a time when electrolytes in Bangladesh meant something very different. For most people, they were associated with recovery. You reached for...
Nomrin Ahsan MoonOctober 15, 2026
Case Study: How Uber Eats Turned an April Fool’s Prank Into a Marketing Masterstroke.
A simple insight that helped the campaign gain massive media coverage! We encounter new insights and information every day, but what truly matters...
Creative DeskSeptember 1, 2026
From We to Me: The Fall of Adam Neumann and WeWork | Lessons for the Next-Gen Entrepreneurs
In the grand tableau of startup narratives, the tale of WeWork and its enigmatic founder, Adam Neumann, stands out as a cautionary tale...
markediumJune 10, 2023
A Bitter Cup: How Starbucks Lost the Australian Coffee Battle
Starbucks, the iconic American coffee chain, entered the Australian market in July 2000 with high hopes of replicating its global success. However, its...
markediumJune 3, 2023
The Rescue Cube | An Innovation To Help Pets In Need
There is a massive homeless pet crisis in Asia. With the rate at which breeding is snowballing, Thailand alone will have 7 million...
Tech DeskFebruary 4, 2023
Case Study: How McDonald’s Welcomed Everyone to Its Ride Thru
McDonald’s– a name that has almost become an emotion for a lot of people. Whenever someone thinks of any fast-food, in most cases...
markediumJune 22, 2022
