Top 7 Bangladeshi Campaigns- International Women’s Day 20206 min read

International Women’s Day endeavors to spread mindfulness about women empowerment, women’s privileges, and gender equality. This year the UN Women’s theme is, ‘I am Generation Equality: Realizing Women’s Rights’. Gender equality has arrived at new highs and with this new multigenerational battle, the point is to unite the next-gen of women and young women pioneers and gender equality activists.

Read More: Top 21st February Campaigns of 2020

Brands’ efforts to support International Women’s Day have only ramped up in recent years. However, we have noticed a significant change in promoting the empowerment of our women from the brands this year. Brands have become more direct and inspirational to create the change which was needed for a long time.

Read More: Best Bangladeshi Brand Contents: Social Media | International Women’s Day 2020

Hence, without any delay let’s have look at our picks of Top 7 campaigns of this years’ International Women’s Day 2020 from Bangladeshi brands. [The ranking is based on our understanding of the overall execution of the campaign, storytelling, impact of the concept and social media (Facebook) results.]

• Olympics’ Inspiring and Thought-provoking Message to Women

It doesn’t matter how many Women’s Day we celebrate; society will never be able to move forward unless and until we stop hiding in the shadows of society’s expectations. Instead of cowering in fear of men, wipe those tears and stand your ground. Being independent, speaking your mind and creating your path is what will make a difference. But most importantly, never ever give up.

To align with the same message, Olympic Industries Ltd. recently premiered a campaign for International Women’s Day with a very thought-provoking message. The campaign tells the story of Marjina, a female rickshaw-puller in the city of Dhaka, single-handedly supporting her 5-year-old daughter and making a life for herself. [Read More]

*Till: March 10, 2020 (02:00 p.m.)

• Beauty Isn’t Only Skin Deep- Cats Eye Women’s Day Campaign

In order to be accepted by the society, there are a billion boxes we have to check off, a billion standards to maintain for a woman in particular. What makes this matter worse is the fact that the specified image a girl needs to fit into is solely based on her physical attributes sometimes. Something that is naturally gifted to her, something that she has no control over. Starting from our hair –she has anything other than long, thick, shiny, straight hair– to how much she weighs.

Instead of looking the other way, Cats Eye addressed this serious issue head-on with a heartfelt campaign for the upcoming International Women’s Day. The 90 seconds ad covers all the struggles women face in their day to day lives. [Read More]

*Till: March 10, 2020 (02:00 p.m.)

• The Disgraceful Language We Describe Our Women – ATOMGum Women’s Day Campaign

Look at that B*tch walking” is a common sentence all Bangladeshi girls have heard at least once in a lifetime. Catcalling in this country has been a major problem yet no corporation took a sizeable stance to address this social problem.

With this year’s International Women’s Day, Atomgum introduced a campaign that addresses the root of all catcalling. The innate disrespect this patriarchal society shows towards the women of the country. [Read More]

https://www.youtube.com/watch?v=KTvRhnN00v8

*Till: March 10, 2020 (02:00 p.m.)

• Equal Rights for Every Human- Omera LPG Women’s Day Campaign

Throughout most of their lives, women are treated as if they are merely someone’s prized possessions or awards. When it comes to praising a woman, it is only limited to her looks and her husband’s achievements. Women are being treated as if they are an extension of the men in their life as if they do not have a mind or personality of their own.

Read More: #RangAccheHain: Capturing the True Essence of Holi

Through clever storytelling and marvelous execution, Omera LPG has subtly portrayed this message through its campaign for Women’s Day. They showcased the unfavorable situations that women go through daily. Starting from being on the receiving end of vulgar comments to domestic violence and abuse. [Read More]

https://www.facebook.com/OmeraLPGas/videos/196672248220265/?q=omera%20lpg&epa=SEARCH_BOX

*Till: March 10, 2020 (02:00 p.m.)

• Women Are Always More Than Just Beauty- Lux Women’s Day Campaign

It’s disheartening to think that the beauty a girl treasures so much is the one thing that brings her so much heartache. Anything she accomplishes, all the hurdles she goes through to reach her goals, is said to be the result of how she looks and dresses up, effectively demeaning all her hard work and effort.

Lux proved that stereotype wrong by their Women’s Day campaign. They featured 5 successful, beautiful women in various industries to show that women are more than just beauty always. [Read More]

https://www.youtube.com/watch?v=tn7v7yjfHLw

*Till: March 10, 2020 (02:00 p.m.)

• The Barriers Women Face- Daraz Women’s Day campaign

You don’t have to go out today.” is a sentence every girl grows up within Bangladesh. They are frowned upon with every step they have to take in their lives. They can’t ride motorbikes or can’t go to tours with their friends.  Even, they can’t even apply for a job after completing graduation.

In this year’s International Women’s Day, Daraz released an online video commercial through Facebook displaying the everyday shackles of a woman’s life. A chain that comes from her closed ones in life. [Read More]

*Till: March 10, 2020 (02:00 p.m.)

• Stand Against Sexual Harassment- Brac Women’s Day Campaign

When Women’s Day is all about finding your voice and standing up for your rights, it is high time we put an end to all forms of sexual harassment. As women, if one doesn’t make a move to put an end to these kinds of behavior, how can she expect others to stand for themselves?

This Women’s Day, Brac sends a strong message against all forms of sexual harassment and encourages everyone to stand their ground as well. Through their campaign, the highly prestigious NGO portrays the horrors that women have to face every day, or worse, the frustrating feeling of having no one come to their aid when they need it. The overall execution was quite realistic that we often see around us. [Read More]

https://www.youtube.com/watch?v=QUr5szkt4tg

*Till: March 10, 2020 (02:00 p.m.)

So, this was our take on this years’ International Women’s Day campaigns by Bangladeshi brands. Let us know your thoughts on the list. Do you believe we have missed any campaign that should have been on the list? Let us know and for more latest Bangladeshi advertising updates, be with Markedium.