Editors Choice
THE GEN Z DILEMMA- ADVERTISING TO A NEW GENERATION OF DIGITAL CITIZEN
One winter night, I was snuggled in my bed- watching one of the talk shows on YouTube. The host was Ellen DeGeneres, the...
Saddam H ShadhinMay 16, 2020
Richer Storytelling | A Take On Grameenphone’s Advertising Approach
What makes people buy? Connection. What sort of connection? Relevant emotional and cultural connection. It’s all about rich and relevant storytelling.David Ogilvy once...
markediumSeptember 25, 2018
Which Companies Combinedly Can Become The WeChat of Bangladesh?
Imagine there is an app that is not just an app but also an everyday necessity. Does it seem like a dream to...
markediumSeptember 13, 2018
ATM Booths | A Channel That Bangladeshi Banks Are Missing Out In Terms Of Marketing.
Let’s think for a moment. When was the last time something attracted your attention while you were withdrawing some cash from an ATM...
markediumSeptember 11, 2018
What If, We Could do Payments Through Our Mobile Balance In Bangladesh?
Imagine, you are sitting on a chair and you don’t have to constantly push that despicable wallet towards the right of your back...
Izbath AnanAugust 31, 2018
Improvisation through music – Marketing in Tobacco Industry
The exam went well, bring out a B&H. Chilling with friends, where is the Marlboro? Bangladesh’s “tongs” or tea stalls have played host...
Saurav ChowdhuryNovember 18, 2017
