Saurav Chowdhury

US$1.5 billion. In one of the biggest cross-border deals involving a Bangladeshi company, Japan Tobacco (JT) recently announced their arrival in the eight largest cigarette market in the…

Every year, the month of December brings out the patriotic spirit among the people of Bangladesh. The green-red flag shows up on the bonnet of cars, hangs from balconies and stands on the…

We have all been there. Walking through the park for an evening stroll or stuck in gridlock traffic, we occasionally see a group of transgender individuals going from one car or store to the…

Walk through the Financial Thistrict in Manhattan, New York City and you are sure to come across a three-ton bronze bull with a belligerent look on its face. Installed unofficially by Arturo…

Producers often get on the beam to have an extraordinary idea to promote their movies to their audiences but how about having a movie which is actually a marketing masterpiece? This simple…

The exam went well, bring out a B&H. Chilling with friends, where is the Marlboro? Bangladesh’s “tongs” or tea stalls have played host to many gatherings where friends sat down and…

Thought-provoking, emotional and memorable advertisements have become somewat of a rare breed. Very few brand initiatives touch a cord with the audience. On Mother’s Day, Omera LPG decided…

There are lots of things that Bangladeshi people are proud of and ‘Earning their own mothertongue’ is surely one of the top ones. Because Bangladesh – the only country on the world map to…