Best In Creativity

The power of a brand lies in its ability to be a part of the greater good. Dettol’s latest campaign aims to harness that part and become an icon of protection against the ongoing COVID-19…

Over the years, we have seen how brands articulated meaningful messages through their advertisement. Some of the stories embedded in that ad made us emotional while some of them reminded us…

Internet Banking has established a dominating presence in the financial services industry of Bangladesh. Unet, the internet banking service of United Commercial Bank (UCB) is the latest…

Everyone has a right to privacy. But in today’s data-driven digital age, privacy can feel like a luxury. To personalize ads and other services, apps are constantly collecting people’s…

Indeed 2020 has been a year of both rejuvenation and revelation. Building upon the same emotion, the Filipino multinational fast-food chain, Jollibee has come up with an uplifting message in…

Adidas is one of the few brands that have managed to become an enigma. They have built themselves up to represent a powerful idea. The idea of being able to accomplish anything with sheer…

Once again, it’s time for “Shopno Jabe Bari Amar by Grameenphone”. However, the past year has been very difficult for all of us. The global pandemic has changed the way we used to celebrate…

In today’s hyper-competitive world, succeeding as a brand means going beyond. It is no longer enough to simply excel in product offerings. Brands are striving to become something much bigger…

CSR activities are an essential component of any large business enterprise. Firms have evolved over the years to not just ensure profits, but to provide meaningful contributions to society.…

One of the greatest blessings of being alive in the 21st century is technological advancement. The commute has come a long way in the last decade. Although we know live in an era with…