Works
KitKat Heist – The Secret Ingredient called “Chaos”
Background A week before Easter, KitKat had a problem most brands would have quietly buried. Around 12 tonnes of chocolate vanished somewhere between...
Creative DeskSeptember 16, 2026
How “Healthy Hand Chalks” by Savlon and Ogilvy addressed a ghostly problem
Background : In the quiet village of Jiringsereng, Purulia, morning light hits humble classrooms where learning begins with simple wooden boards and pieces...
Creative DeskSeptember 15, 2026
The Friendly Twist: Coke’s Bottle That Won’t Open Alone
In a world where most people meet through a screen before they ever meet in person, Coca-Cola made a bet that felt almost...
Creative DeskSeptember 15, 2026
A Journey that refuses to stand still – GP’s EK Ami
There is something exciting about not knowing where a story is going. Grameenphone’s “Ek Ami” starts rather simply. A young man, Neero, receives...
Creative DeskSeptember 12, 2026
Meet Niles: Crocs’ New Mascot
For nearly 25 years, Crocs has had a crocodile hiding in plain sight. Now, the brand is bringing it to life and it...
Creative DeskSeptember 7, 2026
Top bKash Ads: Where Finance Meets Feeling- Part 1
In a country where millions once stood in queues to pay bills or traveled miles to send money, a quiet revolution has been...
Creative DeskSeptember 1, 2026
Joya Sanitary Napkin’s Recent Campaign Challenges the Culture of Period Silence
Menstruation is natural, but the way it is discussed in Bangladesh often remains anything but. It is wrapped in euphemisms, restrictions, inherited advice,...
Creative DeskSeptember 1, 2026
Nestlé’s Self-Packing Cheese Is More Than a Packaging Experiment
The real test is whether a sustainable packaging idea can survive the economics of mass-market food. Cheese is usually thought of as the...
Nomrin Ahsan MoonAugust 30, 2026
Furlenco Launches ‘Drop Dead. Gorgeous’ Celebrating Women’s Unwinding Ritual at Home
~The campaign celebrates the Unwinding ritual as women leave the outside world behind and unwind in their favourite spot at home. India’s leading...
markediumAugust 24, 2026
Cemento Sol Sightwalks: A Street-Level Solution to a City-Wide Problem
Most brands respond to social issues with campaigns. Cemento Sol responded with cement. Developed alongside creative agency Circus Grey Peru, Sightwalks introduced a...
Creative DeskApril 23, 2026
