Arguably one of the most renowned celebrities in Bangladesh currently, Tahsan Khan is a household name. Although mainly known for his acting and singing, Tahsan has won hearts with his incredible compositions. Every time the man releases a new song, the country talks about it. In light of his latest song release, Fresh Premium Tea has launched a new campaign featuring Tahsan.
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Throughout the campaign, we explore Tahsan’s journey of creating his melodies. In between, we see how a cup of Fresh Premium Tea rejuvenates his days.
THE BRAND PRESENCE
Fresh Premium Tea did a splendid job with their brand placements throughout the campaign. The campaign starts off with a hype of Tahsan’s latest song release. For new viewers it will be tough to recognize this as a Fresh Premium Tea advert. It will seem like a promotional video for Tahsan’s new song. That is the most unique part of this campaign.
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THE UNIQUE JOURNEY
As we start going through the journey, we see Tahsan’s struggle in crafting a new song. We can relate to how exhausting it must be to compose new songs, editing and altering lyrics. When he needs a break, we see Tahsan finding recluse in a cup of tea. The campaign shows us how a cup of tea is an integral part of Tahsan’s daily life.
https://www.youtube.com/watch?v=LHOrwqt39UM
Fresh Premium Tea did a brilliant job of promoting their product in between the lines. Just as we have our attention hooked into the storytelling, we get a glimpse of its nutritional value.
THE CLIMAX
As we reach the climax of the campaign, we realize that in a matter of two minutes, a few things happened. Firstly, we became aware of Tahsan’s newest song to be released, named ‘Shei Tumi Ke.’ Secondly, we aligned Fresh Premium Tea as a go-to brand of tea with Tahsan’s life. Thirdly and most importantly, Tahsan endorses Fresh Premium Tea as the tea brand which re-energizes, and refreshes.
THE TAGLINE
The tagline at the very end of the campaign summarizes the entire plot. Fresh has positioned their Premium Tea which rejuvenates your body and mind. The entire campaign execution was focused on the impact that a cup of Fresh Premium Tea can create. With the tagline, “Ek Cup e kapiye din”, we can understand the positioning statement that the brand wanted to make.
A splendid campaign, with a brilliant brand presence. Not to forget the celebrity endorsement done perfectly.
What are your thoughts on Fresh Premium Tea’ latest campaign? For more updates, be with Markedium.
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