Dhaka; the theater of dreams. A city filled with stories. Stories of people of all ages, races, and backgrounds. Recently Pathao has come up with a brand-new campaign, ‘Pathao Car Adda’ to bring forth many of these untold stories. The promo already has people talking about the possibilities of such interesting and exciting new content.
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The seasonal promo of ‘Pathao Car Adda’ through its well-shot sequences captures the fast-paced life of Dhaka City. From the usual calling of bus conductors to the clinking of rickshaw bells, life in Dhaka is a struggle and yet wonderful chaos.
Stories are made when people cross each other every day on the streets. Stories are made at the neighborhood mama’s tong over chaa among friends every day. Just like that stories are created when someone hails a Pathao ride service for their daily commute.
The narration highlights how the essence of Dhaka can be found in its numerous stories.
As the person behind the voice finally arrives, we finally find Karina Kaiser moonlighting as a Pathao Car captain. As she accepts her ride request, the viewers are asked to stay tuned to see what’s coming next.
The message of this promo is simple, yet effective. It capitalizes on the viewers’ anticipation, thus, making this a well thought out marketing move. The purpose seems to be pure to increase Pathao Car’s brand visibility. Now, how the execution will turn out to be? Let’s wait and watch.
The first episode features Bangladesh’s ICT State Minister, Zunaid Ahmed Palak where he openly declares his childhood dream of becoming a rockstar! ‘Pathao Car Adda’ definitely shows a lot of promise as of now.
What are your thoughts on the upcoming campaign by Pathao? Stay tuned and for the latest updates, be with Markedium.