The fourth edition of Digital Marketing Award honored 78 brilliant digital campaigns of the year through an online award ceremony on Saturday. Initiated by Bangladesh Brand Forum, this year’s Digital Marketing Award was presented by MGI, powered by Httpool and in association with Evaly and the Daily Star.
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All the awards this year were given across 16 categories and segmented into three distinctive ranks –Gold, Silver, Bronze. With more than 500 nominations, the jury panels sifted the best creative work down to 78 awarding 9 Gold Awards, 26 Silver Awards and 43 Bronze Awards. No Gran Prix rank this year.
Here are the advertising agencies who stood out this year in Digital Marketing Award 2020 (based on the total number of awards):
- Mindshare Bangladesh, A Concern of Asiatic 3sixty: Total Awards-14 (3 Gold, 5 Silver, 6 Bronze)
- X Solutions Ltd: Total Awards-8 (3 silver, 5 Bronze), Analyzen: Total Awards- 8 (2 Gold, 1 Silver, 5 Bronze)
- ADA: Total Awards- 5 (1 Gold, 1 Silver, 3 Bronze), Mediacom Limited: Total Awards-5 (1 Gold, 2 Silvers, 2 Bronze), Lie to Eye: Total Awards-5 (1 Gold, 2 Silver, 2 Bronze), Webable Digital: Total Awards: 5 (2 Silver, 3 Bronze)
- Adcomm Limited: Total Awards- 4 (1 Silver, 3 Bronze),
- Grey Advertising Bangladesh Ltd: Total Awards-3 (1 Silver, 2 Bronze), Magnito Digital: Total Awards- (2 Silver, 1 Bronze), O&Z Solutions: Total Awards- 3 (2 Silver, 1 Bronze)
Here is the complete list of winners:
|
Category |
Award |
Campaign |
Agency
|
|
Best App Marketing |
Gold | New bKash App | Analyzen |
| Silver | Super App Loading | Mindshare Bangladesh, A concern of Asiatic 360 | |
| Bronze | My Airtel- Best App | ADA | |
| Bronze | Fosholi- App driving business of farmers | MBA Bangladesh, A concern of Asiatic 360 | |
| Bronze | Pathao Joker Campaign | X Solutions Ltd. | |
|
Best Content Marketing |
Silver | Bhalobashar Epith Opith | X Solutions Ltd. |
| Silver | Senora Bhai-Bon Campaign | Mediacom Limited | |
| Bronze | 7up Fido Launch | Analyzen | |
| Bronze | Closeup Kache Ashar Ashomapto Golpo 2 | Analyzen & Adcomm | |
| Bronze | COVID 19 Rapid Response | Mindshare Bangladesh, A concern of Asiatic 360 | |
| Bronze | Tarar Bari | BProperty.com Limited | |
| Bronze | Grameenphone 21st February Campaign- Signline | Grey Advertising Brangladesh Ltd. | |
| Bronze | Seylon Music Lounge | AKG Digital | |
| Bronze | Sprint Brand Reveal | Lie to Eye | |
| Bronze | Tecno Spark 6 Air OVC | WebAble Digital | |
| Best E-commerce Platform | Bronze | Bata Chatshop | Bata Shoe Company Bangladesh Limited. |
| Bronze | SHAWPNO.COM | Salt Creatives & Events Limited. | |
| Best Integrated Digital Campaign | Silver | GRAMEENPHONE Online Etiquette | Magnito Digital |
| Silver | Sprint Re-launch | Lie to Eye | |
| Bronze | New bKash App | Analyzen | |
| Bronze | Tecno Spark 5 Pro | WebAble Digital | |
| Best Social Campaign | Gold | Senora Bhai-Bon Campaign | Mediacom Limited |
| Silver | Kemon Achen Tara | Mindshare Bangladesh, A concern of Asiatic 360 | |
| Silver | Mayer Vasha | O & Z Solutions | |
| Silver | Bangla Avengers | Windmill Advertising Limited | |
| Bronze | BREAST CANCER AWARENESS CAMPAIGN | The Big Content Ltd. | |
| Bronze | Narir Proti Bhalo Vasha | Adcomm Limited | |
| Best UGC | Silver | Closeup Kache Ashar Ashomapto Golpo 2 | Analyzen |
| Silver | Speed Record Master | X Solutions Ltd. | |
| Bronze | Ghore Theke Valor Shathe | Mediacom Limited | |
| Bronze | Pathao Joker Campaign | X Solutions Ltd. | |
| Bronze | Tecno Give Me 5 Challenge | WebAble Digital | |
| Best Use of Data & Analytics | Gold | Shwapno Boost Football in Retail | ADA |
| Silver | Turning Data into Business Value | Mindshare Bangladesh, A concern of Asiatic 360 | |
| Bronze | Data-Driven App Marketing | Mindshare Bangladesh, A concern of Asiatic 360 | |
| Bronze | MY ROBI APP | ADA | |
| Bronze | Pinnacle of Digital Solutions | Mindshare Bangladesh, A concern of Asiatic 360 | |
| Best Use of Display | Silver | Teaching Sign Language Through Interactive Banner | Mindshare Bangladesh, A concern of Asiatic 360 |
| Bronze | Chatbot on Display | Mindshare Bangladesh, A concern of Asiatic 360 | |
| Bronze | Nestle Banner Pour with the Rain | Wavemaker Bangladesh, A concern of Asiatic 360 | |
| Bronze | Pinnacle of Digital Solutions | Mindshare Bangladesh, A concern of Asiatic 360 | |
| Bronze | Scooty Foorti | X Solutions Ltd. | |
| Bronze | The Choice to The User | Mindshare Bangladesh, A concern of Asiatic 360 | |
| Best Use of Facebook | Gold | Pinnacle of Digital Solutions | Mindshare Bangladesh, A concern of Asiatic 360 |
| Silver | DYNAMO | ADA | |
| Silver | Valentine’s Day- It’s OK to be Single | FCB Bitopi | |
| Silver | Child Online Safety Campaign | Grey Advertising Brangladesh Ltd. | |
| Bronze | Bangla Avengers | Windmill Advertising Limited | |
| Best Use of Instagram | Gold | Sprint Brand Reveal | Lie to Eye |
| Silver | Mask it Up! | WebAble Digital | |
| Silver | Shape Body Positivity | WebAble Digital | |
| Bronze | Dove Self Esteem At Home | Analyzen | |
| Best Use of Mobile | Gold | Gorbomala: The Alphabets of Pride | Mindshare Bangladesh, A concern of Asiatic 360 |
| Silver | Bhalobashar Epith Opith | X Solutions Ltd. | |
| Bronze | Electricity Pay Bill | Analyzen | |
| Bronze | Fosholi- Krishoker Haate Projukti | MBA Bangladesh, A concern of Asiatic 360 | |
| Bronze | Robi- Corona Dashboard | ADA | |
| Bronze | Rupali- One Stop App for Fisherman | MBA Bangladesh, A concern of Asiatic 360 | |
| Best Use of PR in Digital Platform | Silver | Sprint Brand Reveal | Lie to Eye |
| Bronze | Narir Proti Bhalo Vasha | Adcomm Limited | |
| Bronze | Sepnil Modern Trend Innovation | Mediacom Limited | |
| Best Use of Search | Gold | bKash Yearlong Search Campaign | Analyzen |
| Silver | Online Recharge: Anytime, Anywhere | Mindshare Bangladesh, A concern of Asiatic 360 | |
| Bronze | Studio X Sem Campaign | Asiatic Marketing Communications Ltd. | |
| Best Use of Under 10 Seconds Video | Silver | Pureit Winter Gas Crisis | FCB Bitopi |
| Silver | Mayer Vasha | O&Z Solutions | |
| Best Use of YouTube | Gold | Contextual Bumper Ads | Mindshare Bangladesh, A concern of Asiatic 360 |
| Silver | Nescafe- Stitch to Song Campaign | Wavemaker Bangladesh, A concern of Asiatic 360 | |
| Bronze | Speed Record Master | X Solutions Ltd. | |
| Best Video | Gold | BREAST CANCER AWARENESS CAMPAIGN | The Big Content Ltd. |
| Silver | Narir Proti Bhalo Vasha | Adcomm Limited | |
| Silver | GRAMEENPHONE Online Etiquette | Magnito Digital | |
| Silver | Senora Bhai-Bon Campaign | Mediacom Limited | |
| Bronze | Bhalobashar Epith Opith | X Solutions Ltd. | |
| Bronze | Deep Sea Network 2020 | Magnito Digital | |
| Bronze | GP- Independence Day Campaign | Grey Advertising Brangladesh Ltd. | |
| Bronze | Ignite Your Spark | Lie to Eye | |
| Bronze | Mayer Vasha | O&Z Solutions |
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