We always admire how the first world counties are taking full advantage of digitalization. Starting from the theft alarm to robot vacuums; they have it all. It would be a privilege for us to experience something similar here in Bangladesh. Let’s see how Robi’s new experience drives us to the future and shows us perfect digital Bangladesh.
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You’ll find the marketing people screaming their head off for perfect storytelling content. And here it is, right in front of you. You’ll feel like Robi, with that brilliant voice-over, is telling you a fairy tale that you would want to see. That digital Bangladesh we were promised by a lot of brands. By showing a proper method of saving energy to finding empty parking space, Robi made sure we greed for a beautiful Bangladesh.
Now after analyzing the OVC, you’ll see how the story builds up and connects at the end. This an example of a story cycle, in which it ended from where it started. These are always heroes in storytelling. Furthermore, different perspectives of the new experience sync thoroughly with that amazing piece of narration.
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Robi’s new experience has shown us what we can expect from them in this new journey of Robi. They have set their target in front of their customers and they will hunt to achieve what was assured.
Within their communication, they have shown how their new product will facilitate our everyday life. They have shown how within a few taps we can function more efficiently. It also mentioned the attention to any lawbreakers, and much more. All those to grow ourselves as a nation.
Robi’s new experience promised us a revolution we were waiting for so long. The OVC has already put its target audience in piles of curiosity and queries. Hopefully, Robi will stand by their words.
|Agency||We Are X|
|Group Creative Director||Rasel Mahmud & Raquib Chowdhury|
|Director||Adnan Al Rajeev|
|DOP||Sheikh Rajibul Islam|
|Production House||Runout Films|