LinkedIn testing TikTok-style video feed2 min read

The professional networking platform LinkedIn has announced the initiation of a trial for a TikTok-inspired video feed, specifically geared towards showcasing short-form professional content. This development marks LinkedIn’s entrance into the arena of rapidly growing social media platforms embracing short video formats.

The news was confirmed by LinkedIn after it was initially discovered by Austin Null, a strategy director at McKinney, who posted a brief demo on the platform. The new feature introduces a dedicated “Video” tab within the app’s navigation bar, providing users with a vertical feed of concise videos.

Unlike the diverse range of content found in other platforms’ short-form video feeds, LinkedIn’s iteration is tailored explicitly for professional and career-focused topics. Users can engage with these videos by liking, commenting, and sharing, although the specifics of the algorithm determining content presentation remain undisclosed.

Acknowledging the increasing popularity of video content for learning and networking among its user base, LinkedIn aims to offer a curated space for professionals to discover relevant content. This move reflects the platform’s commitment to evolving with changing user preferences and technological trends.

Although the feature is currently undergoing early testing, its potential impact is significant. Creators, who have already found success on platforms like TikTok by sharing career advice and professional insights, now have a new avenue to reach audiences on LinkedIn. The introduction of this video feed could potentially lead to further monetization opportunities for content creators in the future.

However, amidst the excitement surrounding this new feature, some users express concerns about the potential inundation of short-form video feeds across multiple platforms. Nevertheless, with LinkedIn’s emphasis on professionalism and career growth, the platform aims to strike a delicate balance between engaging content and maintaining its professional ethos.

As LinkedIn ventures into the realm of short-form video, the digital landscape continues to evolve, presenting both challenges and opportunities for content creators and users alike. Stay tuned as LinkedIn’s TikTok-style video feed undergoes further testing and potential rollout in the near future.

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