Campaign Throwback: The Ad That Made the World Cry — Thai Life Insurance’s “Unsung Hero”
In 2014, Thai Life Insurance released a commercial that would go on to become one of the most emotionally powerful advertisements ever created....
Creative DeskMarch 9, 2026
Ahadi Foundation Confronts Disability and Gender Bias with Powerful Campaign ‘The Items’
The Ahadi Foundation has launched its first-ever awareness campaign, partnering with creative agency La Chose to spotlight a deeply overlooked issue: the discrimination...
Creative DeskMarch 7, 2026
Toyota Celebrates the Spirit of Togetherness with Ramadan Campaign ‘Iftar Is Always Better Together’
Abdul Latif Jameel Motors, the distributor of Toyota vehicles in Saudi Arabia, has launched a heartwarming Ramadan campaign titled “Iftar Is Always Better...
Creative DeskMarch 7, 2026
AXE Kicks Off World Cup Campaign with ‘Smell Your Best When You Look Your Worst’
Unilever-owned fragrance brand AXE, in collaboration with LOLA, has launched a new global campaign titled “Smell Your Best When You Look Your Worst.”...
Creative DeskMarch 7, 2026
Pepsi’s New Playbook ”Share A Pepsi”: Skip the Names, Pass the Foods
With its latest campaign, ‘Share a Pepsi’, Pepsi has put a delicious twist on the personalization trend. Gone are the days of scanning...
Creative DeskJune 20, 2025
VIBE Perfume Spray Breaks the Mold with “Noya Vibe”: A Bold, Music-Driven Campaign Conceptualized by Magnito Digital
In a market where men’s perfume advertising often follows a monotonous trail of tropes—confidence, seduction, and conventional masculinity—VIBE Perfume Spray has decided to...
Creative DeskMarch 29, 2025
Berger Bangladesh’s “Rangiye Dao, Rangiye Nao”: A Vibrant Journey Through the Colors of Life, Seasons, and Emotions
Berger Paints has yet again demonstrated the power of creativity and storytelling with its latest campaign, “Rangiye Dao, Rangiye Nao” (Color Your Life,...
Creative DeskDecember 19, 2024
From Doorsteps to Stock Markets: Swiggy Rings in a Decade of Success
Swiggy Ltd, India’s leading on-demand convenience platform, stepped into a new era yesterday as it rang the ceremonial bell at the National Stock...
Creative DeskNovember 16, 2024
Samsung Pokes Fun at Apple’s ‘Crush’ Video Ad With Style
Leveraging the recent controversy surrounding Apple’s “Crush” advertisement—followed by an apology from the tech giant—Samsung has launched a rebuttal video on its X...
Creative DeskMay 26, 2024
Switzerland Tourism Introduces New Brand Identity After 30 Years
Switzerland Tourism (ST) has launched an innovative branding initiative, unveiling “Switzerland” as its new comprehensive tourism brand world. Introduced in Geneva, this marks...
Creative DeskMay 6, 2024
