Creative Desk

Apple's recent "Wonderlust" fall event, which traditionally showcases groundbreaking products like the iPhone 15 and the newest Apple Watches, had an unanticipated highlight this year. The…

Dettol Bangladesh has announced its latest partnership with rising cricket star Litton Kumer Das with an OVC less spoken about a brand's legacy, and more about its heart and its unwavering…

KFC Canada, in a delightfully satirical twist, laid its lackluster french fries to rest with a quirky 'Fry Funeral,' paving the way for a triumphant entrance of their savory successors: the…

In a world where biases attempt to shackle young dreams, ITC's Sunfeast Mom's Magic has conjured up a celebration of awe-inspiring mothers who stand tall against the odds, fighting fiercely…

In a world where literacy is often taken for granted, Bangladesh stands out with a staggering 24% of its population unable to read or write. Yet, nestled within this statistic lies an…

The "Masterpiece" campaign launched by Coca-Cola is a worldwide initiative that celebrates the brand's ability to provide refreshing and uplifting experiences during significant moments. At…

In the world of advertising, capturing consumers' attention is a constant battle. Brands are constantly seeking innovative ways to stand out amidst the noise and leave a lasting impression.…

In an era where technological advancements are reshaping industries, global brands have already been increasingly embracing artificial intelligence (AI) to enhance their creative…

Just like every Eid, during the last Eid-Ul-Fitr, many brands launched numerous noteworthy campaigns to drive sales and engagement to commemorate the zeal of the Eid celebration. While some…

Each year, International Mother Language Day, or the 21st of February calls for a recollection of the sacrifices made by our language martyrs. This year, on the eve of International Mother…