Cadbury Silk Merges the Enchantment of Love with the Wizardry of AI to Narrate Touching Tales of Affection1 min read

This Valentine’s Day, Cadbury Silk, the premium chocolate offering from Mondelēz International, Inc., dons the role of a matchmaker to spotlight the remarkable love narratives that surround us.

Taking the festivities of amour to unparalleled heights, the brand unveils an inventive and engaging adventure that empowers couples to intertwine their precious moments of love into an endearing narrative of fondness and warmth, animated with the sorcery of generative AI technology.

To infuse this campaign with cinematic enchantment, Cadbury Silk collaborates with the renowned filmmaker Zoya Akhtar, who lends her artistic genius to assist couples in transforming their treasured moments into exquisite chronicles.

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By simply scanning the QR code on Cadbury Silk packs, consumers are transported to a dedicated website where they are invited to respond to a series of intriguing queries. These responses aid in the crafting of their distinct love tales with custom avatars, set to star in the animated film.

The AI module will elegantly combine these components to create a narrative that is visually captivating and emotionally stirring.

The partnership with Zoya Akhtar introduces an additional dimension of artistic flair, promising that this campaign will be a memorable homage to the diverse and splendid narratives that render each love story unique. Merging the marvels of technology, this collaboration is destined to animate love stories that will surely captivate hearts.

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