Winners of COMMWARD 202110 min read

The 10th edition of “COMMWARD: Excellence in Creative Communication” has recently been hosted where advertising campaigns and agencies in Bangladesh were awarded across 26 categories under the ranks of Bronze, Silver, Gold, and Grand Prix.

COMMWARD is a flagship initiative of the Bangladesh Brand Forum. The ceremony was hosted through a virtual gala on 28th August, Saturday. The event was held in association with The Daily Star and in collaboration with the Cannes Lions International Festival of Creativity.

The program saw more than 1,000 participants across the advertising, communication, and marketing landscape. 3 Grand Prix winners, 26 Gold winners, 69 Silver winners, and 129 Bronze winners were awarded through this virtual event.

CategoryAwardCampaignAgency
SMALL BUDGET MEDIA CAMPAIGNBronzeBruno Moretti Launch CampaignAdcomm Ltd. & Madmen Digital
BronzeMay our Love for Nature be pureACI Formulations Limited
BronzeModern Trade Innovation by SepnilMediacom Limited
BronzeNarir Proti Bhalo VashaAdcomm Limited & OnZ Solutions
SilverBank with Belief-SaadiqTBWA\Benchmark
SOCIAL CAMPAIGNBronzeBhalo khabo Bhalo ThakboWebAble Digital
BronzeBody Shaming Bondho Hok InstantlyAsiatic Mindshare Ltd.
BronzeCrack Platoon Transport ServiceSingularity Limited
BronzeDesh Amar Dosh AmarO&Z Solutions
BronzeEmployees Empowerment (Recruiting ThirdACI Logistics Ltd.
BronzeFreedom Sanitary Napkin Vending Machine NetworkACI Consumer Brands
BronzeFresh tissue Breast cancer awareness campaignThe Big Content Ltd.
BronzeGood Touch Bad TouchAsiatic Mindshare Ltd.
BronzeIPDC SubodhAnalyzen Bangladesh Limited
BronzeLove is for EveryoneJust Story’s
BronzeMay our Love for Nature be pureACI Formulations Limited
BronzeSenora Bhai BonMediacom Limited
BronzeShwapno – Sheba packSalt Creatives
BronzeSpeed “Goti Ashuk Poribortone”Akij Food and Beverage Limited
BronzeSignlineGrey Advertising Bangladesh Ltd.
SilverAirtel World Mental Health Day CampaignFCB Bitopi
SilverGrameenphone Online EtiquetteMagnito Digital
SilverProthom Alo – NotHerFault- InternationalThe Big Content Ltd.
GoldCovid-19 rapid responseAsiatic Mindshare Ltd.
GoldNo Tax on PeriodACI Consumer Brands
GoldUNDP Stay Home ChallengeWebAble Digital
Grand PrixNo More Nongra ToiletLead Agency FCB Bitopi, Supporting agency:

 

CategoryAwardCampaignAgency
OUTDOORBronzeGhore Thaki & Distance Maintaining IndicatorAsiatic Mindshare Ltd.
BronzeMojo Shandaar CampaignAdcomm Limited
SilverFashion Week 2020Asiatic Mindshare Ltd.
SilverFirebrand (GAL Launch)Asiatic Mindshare Ltd. & Adcomm Limited
SilverThe Launch of Alesha MartAlesha Holdings Ltd. & Havas Digital Ltd.
GoldPink Illumination Fresh Tissue Breast Cancer AwarenessThe Big Content Ltd.
PACKAGINGBronzeBai Mu Dan Tea Packaging DesignFCB Bitopi
SilverShukran Chinigura RiceMACOMM (Official Affiliate of Dentsu in Bangladesh)
SilverWhite Tea PackagingFCB Bitopi
Grand PrixNorthern Harmony Tea PackagingFCB Bitopi
Grand PrixThe cricket season Bangladesh canInternational Distribution Company
PRBronzeBoldly BeautifulX
BronzeSafolle Sonirvor BDO&Z Solutions
BronzeSenora Bhai BonMediacom Limited
BronzeSprint Brand RevealLie to Eye
SilverBDT 100 Crore DonationsAsiatic Mindshare Ltd.
SilverFreedom Sanitary Napkin Vending Machine NetworkACI Consumer Brands
SilverHappy 50 BangladeshGrey Advertising Bangladesh Ltd.
SilverModern Trade Innovation by SepnilMediacom Limited
SilverNo Tax on PeriodACI Consumer Brands
SilverPathao Joker CampaignX
GoldNarir Proti Bhalo VashaAdcomm Limited OnZ Solutions
PRINTBronzeMeril Lip Balm RepairsMediacom Limited
BronzeSenora Intl. Womens Day 2020 Those WordsMediacom Limited
RADIO

 

BronzeAafi Mango World Cup Qawali 2019Adcomm Ltd.
SilverDetos – Dom Rakho Live eAsiatic Mindshare Ltd.
Silver5 Crore Celebration Campaign (5 FM Connecting Show)WaveMaker Bangladesh
RURAL MARKETINGBronzeAnti-OFCAdcomm Ltd. & High Voltage
BronzeShobujshoktiADA
SilverSavlon Mobile HospitalACI Consumer Brands
GoldJoyjatraAdcomm Limited Mindshare

 

CategoryAwardCampaignAgency
MOST CREATIVE USE OF

MEDIA

BronzeAirtel Eid ChallengeFCB Bitopi & StrateGeek
BronzeRITADAsiatic Mindshare Ltd.
BronzeSoup-Er ManAdcomm Limited & Mindshare
BronzeSprint Brand RevealLie to Eye
SilverEndorsement During News by SepnilMediacom Limited
SilverSaturday Night SurpriseMpower
GoldBhalobashar Epith OpithX
MOST EFFECTIVE USE OF

MEDIA

BronzebKash Yearlong Search CampaignAnalyzen Bangladesh Limited
BronzeCovid-19 rapid responseAsiatic Mindshare Ltd.
BronzeDurotter Eid Surokkhay Japon – bkashAsiatic Mindshare Ltd.
BronzeFood ManiaAsiatic Mindshare Ltd.
BronzeRITAЬAsiatic Mindshare Ltd.
BronzeShurokkhito Hateh Shurokkhito DeshAsiatic Mindshare Ltd.
SilverEk Joge Ek ShatheAsiatic Mindshare Ltd.
SilverFebruary Language Campaign 2020Asiatic Mindshare Ltd.
GoldKhelbe Tiger Jitbe TigerAsiatic Mindshare Ltd.
MUSIC/JINGLEBronze26th March CampaignGrey Advertising Bangladesh Ltd.
BronzeChange is possibleGrey Advertising Bangladesh Ltd.
BronzeBanglalink – Tomar Amar Shobar Beshi Beshi DorkarAsiatic Marketing Communications Ltd./Asiatic 3Sixty
BronzeNESCAFE 2019 ThematicAsiatic Marketing Communications Ltd./Asiatic 3Sixty
BronzeShwapno – Jersey KoiSalt Creatives
SilverH for HandwashingAnalyzen Bangladesh Limited
GoldShopno Jabey bari 2020Grey Advertising Bangladesh Ltd.
NATIVEBronzeGP-16 DecemberGrey Advertising Bangladesh Ltd.
BronzeBank with Belief – SaadiqTBWA\Benchmark
BronzeHOMECOMING: It’s the time for BangladeshTBWA\Benchmark
BronzeIPDC BornoshilpiMadmen Digital
BronzeIPDC আমাদের গান।Creato
SilverSound of IndependenceADA
GoldIlish Roshona- Radhuni Taste The JhanjhMediacom Limited
GoldMayer VashaO&Z Solutions

 

CategoryAwardCampaignAgency
CAMPAIGN FOR WOMENBronzeBangamata U-19 Women’s International Gold CupHigh Voltage Limited
BronzeBanglalink Flex – Learn More, Be MoreAsiatic Marketing Communications Ltd./Asiatic 3Sixty
BronzeNarir Proti Bhalo VashaAdcomm Limited
BronzeSMC Joya-Ashol PurushThe Big Content Ltd.
SilverConfidence kitMediacom Limited
SilverFreedom Deaf Society CampaignMBA Bangladesh
SilverFresh tissue Breast cancer awareness campaignThe Big Content Ltd.
SilverJui Phone Uthao Dekhiye DaoSun Communications Limited
SilverShape Body PositivityWebAble Digital
SilverJui Stop Sexual ViolenceSun Communications Limited
GoldProthom Alo – NotHerFault-InternationalThe Big Content Ltd.
GoldSenora Bhai BonMediacom Limited
COPYWRITINGBronzeNarir Proti Bhalo VashaAdcomm Limited
BronzeProthom Alo-NottlerFault- International Women’s Day FilmThe Big Content Ltd.
BronzeRodeta ke Face koro, Life take Chase koroMediacom Limited
Bronzeট্যাপ করলে foodpanda হাজিরX
BronzeValentines Day – Its OK to be singleFCB Bitopi
SilverBoldly BeautifulX
SilverMayer VashaO&Z Solutions
GoldJui Stop Sexual ViolenceSun Communications Limited
EFFICACYBronzeBritish Council IELTS Test Day CampaignHavas Digital Ltd.
BronzeConfidence kitMediacom Limited
BronzeHappy 50 BangladeshGrey Advertising Bangladesh Ltd.
BronzeJAC – Amar Gari Amar GhorADA
BronzeLifebuoy Khelbe Tiger Jitbe TigerAdcomm Limited
BronzeMR Vaccination CampaignAsiatic Marketing Communications Ltd/Asiatic 3Sixty
Bronzeসব হবে নগদ-এ।Nagad
BronzeOpen bKash Account in MinutesFCB Bitopi
BronzePay any Electricity Bill with bkashFCB Bitopi
BronzeFresh Ramadan Combo Box 2019Sun Communications Limited
BronzeSuper App LoadingAsiatic Mindshare Ltd.
SilverA21 333 – One Number To Help Us AllMediacom Limited
SilverGrameenphone Communications PackMagnito Digital
SilverLifebuoy Shurokkhito Haate Shurokkhito DeshAdcomm Limited
SilverSenora Bhai BonMediacom Limited
SilverShape Body PositivityShape Body Positivity
SilverSoup-Er ManAdcomm Limited
SilverTurning data into business valueAsiatic Mindshare Ltd.
GoldSignlineGrey Advertising Bangladesh Ltd.

 

CategoryAwardCampaignAgency
FILMBronzeDitch Cable, Switch to AKASHLie to Eye
BronzeFresh tissue Breast cancer awareness campaignThe Big Content Ltd.
BronzeLifebuoy H for HandwashingAnalyzen Bangladesh Limited
BronzeNestle Victory Day – 2020Asiatic Marketing Communications Ltd./Asiatic 3Sixty
BronzeSenora Bhai BonMediacom Limited
Bronze“Shishu Oporadhi”ACI Premio Plastics
BronzeUNDP Prithibi Shobar Hok FilmThe Big Content Ltd.
BronzeWALTON TO A CampaignWalton
SilverJotne Gora Bijoy: Taramon BibiX
SilverJui Phone Uthao Dekhiye DaoSun Communications Limited
SilverRodeta ke Face koro, Life take Chase koroMediacom Limited
SilverSignlineGrey Advertising Bangladesh Ltd.
SilverJui Stop Sexual ViolenceSun Communications Limited
GoldBoldly BeautifulX
GoldGrameenphone Online EtiquetteMagnito Digital
GoldProthom Alo – NotHerFault-International Women’s Day FilmThe Big Content Ltd
FILM CRAFT

 

BronzeGrameenphone Chailey ShombhobHalf Stop Down Ltd.
BronzeRodeta ke Face koro, Life take Chase koroMediacom Limited
BronzeShwapno – A Tribute to Niloy DasSalt Creatives
SilverBoldly BeautifulRunout Films
SilverProthom Alo – NotHerFault- InternationalThe Big Content Ltd
SilverWomen’s Day FilmFCB Bitopi & bFilms
GoldStudio X ShampooRunout Films
GREEN CAMPAIGNBronzeGood is The New CurrencyTBWA\Benchmark
BronzePorichchonnotar WorldcupX
BronzeSurf Excel Car Free Street DayMarket Access Providers Limited
SilverTurning Vinyl Waste into Happiness(CarrotComm Limited)
INTEGRATED CAMPAIGNBronzeGrameenphone Online EtiquetteMagnito Digital
BronzeKhelbe Tiger Jithe TigerAsiatic Mindshare Limited, Analyzen Limited & Adcomm Limited
BronzeLifebuoy H for HandwashingAnalyzen Bangladesh Ltd., Asiatic Mindshare Limited & Adcomm Limited
Bronzeupay Brand LaunchMadly
Silverসব হবে নগদ-এ।Nagad

 

CategoryAwardCampaignAgency
BEST USE OF BRANDED

CONTENT

BronzeFor The Love Of FoodX
BronzeKemon Achen TaraAsiatic Mindshare Ltd.
BronzeNotun Gaaner KhojeAsiatic Mindshare Ltd.
SilverBSRM Obinosshor 100MBA Bangladesh
SilverCity Bank – Historical Letters of BangabandhuSun Communications Limited
SilverGhore Thaki + Nabilar Din RaatriAsiatic Mindshare Ltd.
SilverKache Ashar GolpoAdcomm Limited
SilverUNDP Prithibi Shobar Hok FilmThe Big Content Ltd.
GoldFresh tissue Breast cancer awareness campaignThe Big Content Ltd.
GoldProthom Alo – NotHerFault-InternationalThe Big Content Ltd.
BEST USE OF DIGITAL MEDIABronzeBhalobashar Epith OpithX
BronzeChild Online Safety-2019Grey Advertising Bangladesh Ltd.
BronzeDhaka Half Marathon 2021Purplebot Digital Limited
BronzeLifebuoy H for HandwashingAnalyzen Bangladesh Ltd. & Asiatic Mindshare Limited
BronzeNew bkash App CampaignAnalyzen Bangladesh Limited
BronzeValentines Day – Its OK to be singleFCB Bitopi
SilverCOVID – 19 Rapid ResponseAsiatic Mindshare Ltd.
SilverGrameenphone Online EtiquetteMagnito Digital
SilverCoca-Cola Happy 50 Bangladesh CampaignWavemaker Bangladesh
SilverSenora Bhai BonMediacom Limited
SilverTeaching Sign Language Through Interactive BannerAsiatic Mindshare Ltd.
GoldAirtel Eid ChallengeFCB Bitopi
BRAND EXPERIENCE &

PROMOTION

BronzeClemon Do It YourselfAdcomm Limited
BronzeNo more nongra toiletA For Action
BronzePathao Joker CampaignX
BronzeSavion Hand Sanitizer Awareness Building CampaignACI Consumer Brands
BronzeShikhbo Beshi, Parbo Beshi (Learn More, Do More)Integrated Marketing Service Ltd.
BronzeSmartpickHigh Voltage Limited and Mindshare
BronzeSupreme Surokkhar AboronMpower
BronzeSurf Excel Car Free Street DayMarket Access Providers Limited (CarrotComm Limited)
SilverCofidence KitMediacom Limited
SilverSasroyce Pusty, Shade Sontusty-A Nutrition Awareness Campaign for underprivileged

population

Brandylane 360 Ltd.

 

CategoryAwardsCampaignAgency
ART DIRECTIONBronzeAkash DTH – Bijoyer Akashe Agamir BangladeshSun Communications Limited
BronzeNarir Proti Bhalo VashaAdcomm Limited
SilverHongbao Tableware SeriesCOdesign
SilverSenora Intl. Women’s Day 2020Mediacom Limited
BEST CAMPAIGN BY NEW

AGENCY

BronzeBruno Moretti Launch CampaignMadmen Digital
BronzeFresh tissue Breast cancer awareness campaignThe Big Content Ltd.
BronzeSprint Re-LaunchLie to Eye
BronzeUNDP Prithibi Shobar Hok FilmThe Big Content Ltd.
SilverProthom Alo – NotHerFault- International Women’s Day FilmThe Big Content Ltd.
GoldSaturday Night SurpriseMpower
GoldSound of IndependenceADA
BEST COVID-19 RESPONSE

CAMPAIGN

BronzeA21 Surokkhaa – Campaign To Heal The NationMediacom Limited
BronzeACI Pure Salt Icche Ako Golpo BoloBackbenchers Communications
BronzeCovid-19 rapid responseAsiatic Mindshare Ltd.
BronzeCrack Platoon Transport ServiceSingularity Limited
BronzeDelivery HeroAsiatic Mindshare Ltd.
BronzeKemon Achen TaraAsiatic Mindshare Ltd.
BronzePashe Achi Bangladesh – Covid 19O&Z Solutions
BronzeSavlon Mobile HospitalACI Consumer Brands
BronzeShwapno – Sheba packSalt Creatives
SilverLifebuoy Shurokkhito Haate Shurokkhito DeshAdcomm Limited, Analyzen and Mindshare
SilverChailei ShombhobGrey Advertising Bangladesh Ltd.
BEST MEDIA INNOVATIONBronzeAirtel Friendship Thematic CampaignWavemaker Bangladesh
Bronze20 years of Artcellism: An unstoppable journeyAsiatic Mindshare Ltd.
BronzeFirebrand (GAL Launch)Asiatic Mindshare Ltd.
BronzeSavon Hand Sanitizer Brand Endorsement by News PresentersACI Consumer Brands
BronzeSmartpickHigh Voltage Limited
BronzeSoup-Er ManAdcomm Limited & Asiatic Mindshare Ltd.
BronzeWifi HutAsiatic Mindshare Ltd.
SilverFashion Week 2020Asiatic Mindshare Ltd.
SilverRITALAsiatic Mindshare Ltd.
SilverSpaces Virtual Event PlatformSingularity Limited
GoldBhalobashar Epith OpithX
GoldCholo Bangladesh – Fan Song & BioscopeAsiatic Mindshare Ltd.

 

The campaigns run between May 01, 2019, and May 31, 2021, were eligible for nominations. Out of the 1100 nominations that were submitted, 573 were short-listed, and eventually, 226 were awarded.

The judging panel consisted of 158 jurors that were divided into 10 jury panels for short-listing and 10 jury panels for final awards.

Asiatic Mindshare dominated the awards in almost all the categories with 48 awards. Other notable successful agencies were Asiatic  Mindshare (43), Adcomm (21), The Big Content (17), FCB Bitopi (13), and Grey (11).

For more updates, be with Markedium.

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