The whole world is still fighting the deadly pandemic and most governments have already have temporarily closed educational institutions in an attempt to contain the spread of the COVID-19 pandemic and so does Bangladesh. Around 1.3-1.5 billion students and youth across the globe are affected by these closures of educational institutes. With its latest campaign, Super Star Lighting has addressed this uncertainty of Education industry amid the pandemic.
The OVC is conceptualized based on the comparison of prior covid-19 environment and the current empty state of our educational institutes. School, college, universities are the places which used to be always crowded and energetic with all the students and their active vibes. But now? All those lively places have lost their essence due to this deadly Covid-19 pandemic.
And who misses this? Literally, everyone! Starting from the teachers to all the stuff members whose lives was surrounded by all the students. The campaign with its strong voice-over has successfully conveyed this message of uncertainty. Have a look:
The campaign ended with an optimistic note of seeing our students get back to where they belong as soon as possible.
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