Nissan has tried to convince its consumer to stay home during this pandemic and spend some quality time with the loved ones with its latest creative illustration. The best part of the illustration is how Nissan has connected their brand with the context.
The best part of the content is using Nissan’s seat as the element of connectivity with the context. With the precautionary message, Nissan has also successfully portrayed that their vehicles are as safe and comfortable as home for its consumers.
Campaign: A safety Driven Lifestyle
Advertising Agency: AB\TBWA, Cairo, Egypt
Creative Director: Hany Atef Samwel
Art Director: Hany Atef
Copywriter: Ziad waleed, Ziad Osama
Account Director: Yasmin Rasekh, Fady el Safty
Account Manager: Donia Yousef