The world is still trying to adapt with the deadly outbreak of Covid-19. Several countries are still under lock-down and industries have faced a massive standstill due to the pandemic. Education- one of the major industries that have seen a major impact for this untimely curse. But to help this education industry thrive in Philippines, McDonald came up with a brilliant idea.
The Philippines is in one of the world’s longest lock-downs. The school year opened this October to the brutal truth of distance learning. With lacking internet coverage in the nation and squeezed conditions at home, teachers are battling to make this work. Interim, quarantine regulations disallow public social affairs that includes dine in restaurants as well. Hence, McDonald’s party rooms remain empty as well.
McDonald and Leo Burnett Group Manila had a brilliant idea to use these empty spaces to cater the education industry of Philippines.
So, McDonald’s decided to change somethings about the party rooms. They made the party rooms quiet and sanitized spaces for teachers to conduct virtual classes or develop teaching modules. Over 220 McClassrooms were opened all over the country to serve hundreds of teachers. Morning and afternoon time-slots can accommodate two persons each, with teachers getting free McCafé coffee, virtual backgrounds for video calls, and use of WiFi.
Brilliant, isn’t it? Watch the video to get the full gist of the campaign:
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