Heavy Metal music for a tech review? We don’t see that often, do we? But today, we are here for a treat. Tech giant Lenovo has taken product reviews and turned them into a heavy metal track video. How cool is that?
Conceptualized by Ehrenstråhle, the campaign is designed to attract the gaming community- which happens to be one of the major consumer group of Lenovo and one that has also had an affinity with metal (people in Sweden and Finland love metal, where the campaign is running.)
Music is viewed as an incredible influence of emotions like love, melancholy, fantasy, anger, excitement, and so on. I still remember when I first heard the heavy metal song by Iron Maiden, “The Trooper.” Something about that song, the lyrics, the composition still gives me goosebumps and triggers me to headbang.
Are you a heavy metal fan? Then you already know what I am saying.
“10th Gen Intel Core processors” and “attractive, plainly designed gaming laptop” are among item benefits growled out by the metal band Iron Savages in the latest video. In fact, the verses are straightforwardly taken from a review of a Lenovo laptop.
In other words, the Chinese tech brand wanted to reach gamers and turned a tech review. Subsequently, published in The Verge, into a death metal anthem.
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