WARC Announces This Years’ Top-100 Rankings For Creativity, Effectiveness, Media In Advertising3 min read

Global marketing intelligence company WARC (World Advertising Research Center) has released its creative 100, effective 100, and media 100 lists of global rankings for marketing communications featuring the most awarded campaigns, agencies, and brands in the world for 2020.

Compiled by WARC, these annual ranking lists are produced by combining the winners’ from the industry’s most important global and regional awards shows – as decided by the WARC Rankings Advisory Board and a worldwide industry survey – and by applying a full proof proprietary three-step methodology.

Bangladesh entered the Effective 100 rankings this year by getting ranked 49th in the top country list and Project Agro-banking became the only campaign from Bangladesh to get into the list by ranking 54th in 2021 Effective 100 Top Campaign Rankings.

Let’s have a look at the Top 3’s from this years’ Creative 100, Media 100, and Effective 100.


Creative 100


Campaigns: 

  1. Moldy Whopper · Burger King · INGO Stockholm / DAVID Miami / Publicis Bucharest · 800.9 points
  2. Stevenage Challenge · Burger King · DAVID Madrid / DAVID Miami · 483.5 points
  3. The E.V.A. Initiative · Volvo · Forsman & Bodenfors Gothenburg · 272.1 points

Brands:

  1. Burger King · 680.3 points · no change from #1
  2. IKEA · 564 points · up from #4
  3. Diesel · 359.7 points · up from #9

Advertisers:

  1. Restaurant Brands International · Canada · 816.9 points · no change from #1
  2. Anheuser-Busch InBev · Belgium · 811.3 points · up from #3
  3. IKEA · Sweden · 564 points · up from #8

Agencies:

  1. DAVID Miami · Ogilvy · 483.6 points · up from #23
  2. Impact BBDO Dubai · BBDO Worldwide · 477.9 points · up from #5
  3. Publicis Milan · Publicis Worldwide · 386.6 points · up from #7

Networks:

  1. Ogilvy · 2186.1 points · up from #5
  2. BBDO Worldwide · 1409 points · down from #1
  3. DDB Worldwide · 1128.9 points · down from #2

Holding Companies:

  1. WPP · 3724.3 points · up from #3
  2. Omnicom Group · 3680.2 points · down from #1
  3. Interpublic Group · 2480.9 points · down from #2

Countries:

  1. USA · 3603.2 points · no change #1
  2. UK · 1111 points · no change #2
  3. Brazil · 1083.6 points · no change #3

Media 100


Campaigns:

  1. Rabbi Bot · Always · MediaCom Connections Tel Aviv / ACW Grey Tel Aviv / GO Digital Marketing Netanya · 95.4 points
  2. The Shape of History · Hulu · UM Los Angeles · 81.1 points
  3. Naming The Invisible By Digital Birth Registration · Telenor · Ogilvy Islamabad · 70 points

Brands:

  1. McDonald’s · 135.3 points · up from #8
  2. Nike · 118.6 points · up from #4
  3. Always · 92.7 points · new entry

Advertisers:

  1. Unilever · Netherlands / UK · 346.4 points · no change #1
  2. Procter & Gamble · US · 278.8 points · up from #3
  3. The Walt Disney Company · US · 183.7 points · up from #10

Agencies:

  • Mindshare Shanghai · Mindshare Worldwide · 215.4 points · up from #2
  • MediaCom Connections Tel Aviv · MediaCom · 184.1 · up from #6
  • Mindshare Ho Chi Minh City · Mindshare Worldwide · 122.2 points · up from #15

Networks: 

  1. Mindshare Worldwide · 774.6 points · no change #1
  2. MediaCom · 695.7 points · no change #2
  3. IPG Mediabrands · 585.5 points · no change #3

Holding Companies:

  1. WPP · 2038.9 points · no change #1
  2. Omnicom Group · 1206.9 points · no change #2
  3. Interpublic Group · 958.9 points · no change #3

Countries:

  1. USA · 1274.4 points · no change #1
  2. UK · 711.5 points· no change #2
  3. China · 431.1 points · no change #3

Effective 100


Campaigns:

  1. I’m Drinking It For You · DB Export · Colenso BBDO Auckland / Carat Auckland / Red Star Auckland · 51.7 points
  2. Can’t Touch This · Cheetos · Goodby Silverstein & Partners San Francisco · 50 points
  3. Michelin Impossible · KFC · Ogilvy Sydney · 47.2 points

Brands:

  1. McDonald’s · 209.8 points · no change #1
  2. KFC · 163.3 points · up from #4
  3. Coca-Cola · 135.9 points · down from #2

Advertisers:

  1. Unilever · Netherlands / UK · 240 points · no change #1
  2. McDonald’s · the US · 209.8 points · up from #6
  3. The Coca Cola Company · 166.3 points · down from #2

Creative Agencies:

  1. FP7 McCann Dubai · McCann Worldgroup · 95.8 points · no change #1
  2. Colenso BBDO Auckland · BBDO Worldwide · 92.9 points · new entry
  3. BMF Sydney · Enero Group · 92.1 points · new entry

Digital / Specialist Agencies:

  1. Ingage Istanbul · Group M · 46.6 points · up from #46
  2. AFFINITY Sydney · 39.5 points · new entry
  3. Tribal Worldwide Bogotá · DDB Worldwide · 35.7 points · new entry

Media Agencies:

  1. Carat London · Dentsu International · 61.3 points · new entry
  2. Mindshare Istanbul · Mindshare Worldwide · 56.8 points · up from #4
  3. Carat Auckland · Dentsu International · 51.6 points · up from #35

Networks:

  1. McCann Worldgroup · Interpublic Group · 694.1 points · no change #1
  2. BBDO Worldgroup · Omnicom Group · 683.3 points · no change #2
  3. Dentsu International · Dentsu · 569.7 points · up from #5

Holding Companies:

  1. WPP · 1897 points · no change #1
  2. Omnicom Group · 1749.7 points · no change #2
  3. Interpublic Group · 1358.7 points · no change #3

Countries:

  1. USA · 1171.1 points · no change #1
  2. China · 699.4 points · up from #4
  3. India · 629.6 points · down from #2

You can find the full rankings here. And, for more updates, be with Markedium.

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