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Reportedly, The Promotional Cap on Companies to Be Relaxed A Bit in FY22 Budget | But is It Enough?
As reported by TBS, the National Board of Revenue aka NBR is about to relax the ceiling on company promotional expenditure a bit by increasing the limit to 1% from the previously set 0.5% of…
GP is still the market leader, but Robi is catching up on Data | Q1’2021
Grameen Phone and Robi, two of the largest telecommunication companies in Bangladesh have recently published their quarterly reports for the period Jan’21-Mar’21. We have taken a…
Consumers Spent Reaches The Record Highest On Apps in Q1 2021
The pandemic's incredible effect on the app industry has not eased back down in 2021. As a result, consumer spending in apps has hit the record in the starting quarter of this current year,…
Spotify Bangladesh | An Exciting Opportunity for Bangladeshi Brands
Spotify - the global audio streaming giant has just entered Bangladesh and it has already created a rush of blood among the music lovers of the country. This happened almost exactly 2 years…
Robi’s 523 Crore IPO Approval | What You Need To Know!
Back in January when news broke publicly that Robi, country’s telecommunication juggernaut, was planning to take the company public there was a visible amount of buzz within local investors.…
THE GEN Z DILEMMA- ADVERTISING TO A NEW GENERATION OF DIGITAL CITIZEN
One winter night, I was snuggled in my bed- watching one of the talk shows on YouTube. The host was Ellen DeGeneres, the guest was a basketball legend and investment genius Shaquille O’Neal.…
Richer Storytelling | A Take On Grameenphone’s Advertising Approach
What makes people buy? Connection. What sort of connection? Relevant emotional and cultural connection. It’s all about rich and relevant storytelling.David Ogilvy once said, “A good…
Which Companies Combinedly Can Become The WeChat of Bangladesh?
Imagine there is an app that is not just an app but also an everyday necessity. Does it seem like a dream to you? Well, in China this is the reality.
What makes the WeChat so…
ATM Booths | A Channel That Bangladeshi Banks Are Missing Out In Terms Of Marketing.
Let’s think for a moment. When was the last
time something attracted your attention while you were withdrawing some cash
from an ATM booth?
I am pretty much sure; most of you are now in…
What If, We Could do Payments Through Our Mobile Balance In Bangladesh?
Imagine, you are sitting on a chair and you don’t have to constantly push that despicable wallet towards the right of your back in order to sit comfortably. The life of every man would get…
