Browsing Category
Editors Choice
Robi’s 523 Crore IPO Approval | What You Need To Know!
Back in January when news broke publicly that Robi, country’s telecommunication juggernaut, was planning to take the company public there was a visible amount of buzz within local investors.…
THE GEN Z DILEMMA- ADVERTISING TO A NEW GENERATION OF DIGITAL CITIZEN
One winter night, I was snuggled in my bed- watching one of the talk shows on YouTube. The host was Ellen DeGeneres, the guest was a basketball legend and investment genius Shaquille O’Neal.…
Richer Storytelling | A Take On Grameenphone’s Advertising Approach
What makes people buy? Connection. What sort of connection? Relevant emotional and cultural connection. It’s all about rich and relevant storytelling.David Ogilvy once said, “A good…
Which Companies Combinedly Can Become The WeChat of Bangladesh?
Imagine there is an app that is not just an app but also an everyday necessity. Does it seem like a dream to you? Well, in China this is the reality.
What makes the WeChat so…
ATM Booths | A Channel That Bangladeshi Banks Are Missing Out In Terms Of Marketing.
Let’s think for a moment. When was the last
time something attracted your attention while you were withdrawing some cash
from an ATM booth?
I am pretty much sure; most of you are now in…
What If, We Could do Payments Through Our Mobile Balance In Bangladesh?
Imagine, you are sitting on a chair and you don’t have to constantly push that despicable wallet towards the right of your back in order to sit comfortably. The life of every man would get…
Improvisation through music – Marketing in Tobacco Industry
The exam went well, bring out a B&H. Chilling with friends, where is the Marlboro? Bangladesh’s “tongs” or tea stalls have played host to many gatherings where friends sat down and…
