Consumers Spent Reaches The Record Highest On Apps in Q1 2021-Markedium

Consumers Spent Reaches The Record Highest On Apps in Q1 20213 min read

By Brand Track Last updated Jun 12, 2021

The pandemic’s incredible effect on the app industry has not eased back down in 2021. As a result, consumer spending in apps has hit the record in the starting quarter of this current year, according to the report from App Annie shows.

According to App Annie , consumers in Q1 2021 burned through $32 billion on apps across both iOS and Google Play, up 40% year-over-year from Q1 2020. It’s the biggest at any point quarter on record, App Annie additionally notes.

Due to the pandemic, last year the app industry saw an increase in both downloads and consumer spending and seems like the pace is still going upwards. The firm previously reported a record 218 billion in global downloads and a record consumer spend of $143 billion for the year.

However, the first quarter of 2021 has broken all the records and noted as the largest ever quarter on record based on consumer spending. Consumers reportedly spend $9 B more comparing to the same quarter of last year on apps.

To read the article, please sign up. Those who are already logged in will be able to see new insights and key performers immediately below.

In spite of the fact that iOS saw bigger consumer spend than Android in the quarter — $21 billion versus $11 billion, respectively — the two stores developed by a similar rate, 40%. However, the types of app driving consumer spending growth vary in these two stores.

On Google Play, Games, Social and Entertainment apps saw the most grounded quarter-over-quarter development regarding consumer spending, while Games, Photo and Video, and Entertainment apps represented the most revenue-generating app types on iOS.

By download, the two stores also vary in app categories. On Google Play, Social, Tools, and Finance saw the largest download growth in Q1. On the other hand, Games, Finance, and Social Networking drove download growth for iOS.

The Top APPS

For the first quarter, the top apps almost remained consistent with the prior ranking. In terms of downloads, TikTok has beaten Facebook and was followed by Instagram, Telegram, WhatsApp, and Zoom.

But TikTok only ranked No. 2 in terms of consumer spending, with YouTube gaining the top spot. Tinder, Disney+, Tencent Video, and others followed.

Facebook still holds the No. 1 spot in terms of MAU, whereas it’s one of the major competitors TikTok is on No. 8.

The Breakout Apps

The most interesting insight got revealed by App Annie when it comes to the Breakout Apps. Telegram and Signal, two privacy-focused apps have gained enormous response in terms of Downloads and Monthly Active Users. However, the ban on TikTok in the Indian market has presented a homegrown short video-focused app MxTakatak with the top spot in terms of Downloads in the global ranking of breakout apps in Q1 2021.

Gaming, in the meantime, drove the dominant part of the quarter’s spending, not surprisingly, representing $22 billion of the spend — $13 billion on iOS (up 30% YoY) and $9 billion on Android (up 35%). Gamers downloaded around a billion titles each week, up 15% year-over-year from 2020.

Here are the rankings of Gaming Apps for Q1 2021.