Spotify Bangladesh | An Exciting Opportunity for Bangladeshi Brands9 min read


Spotify – the global audio streaming giant has just entered Bangladesh and it has already created a rush of blood among the music lovers of the country. This happened almost exactly 2 years after the audio streaming giant launched in India. The introduction of Spotify has just added to the developing rivalry in the music streaming services market in Bangladesh. There are various comparable services like GP Music, Yonder, Banglalink Vibe, Gaan, mJams, Shadhin Music, Imagine Radio already jarring for a fair share in this market.

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The Bangladeshi market is a growing money-mine for online businesses with 112.715 Million internet subscribers (Source: BTRC- February 2021). The local customers are getting used to online transactions lately thanks to services like bKash, Nagad, Rocket, etc. Adding on, the curse of Covid-19 has fastened this process of the audience becoming accustomed to such Mobile Financial Services.

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Brands face the constant challenge of trying to reach their consumers via the most effective channels. Social media and search marketing can be effective but there are also other opportunities that arise along with the latest trends.

With more than 345 million monthly active users, Spotify ends up being an engaging stage for marketers who need to accept the force of audio streaming to advance their campaigns. But is Bangladesh ready for such a giant?

Statistic: Number of Spotify premium subscribers worldwide from 1st quarter 2015 to 4th quarter 2020 (in millions) | Statista
Find more statistics at Statista

The answer is- Yes!

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