[dropcap]T[/dropcap]his Eid, bKash Limited made a campaign reflecting the lives of laborers working outside the country. Eid means happiness. The happiness of Eid primarily comes from spending time with near and dear ones. The migrant laborers who work outside the country hardly get to spend such precious time. They do not have the convenience to get involved in occasions as such.
Every day they work hard in the same way to bring happiness to their family. bKash’s new advert covers up the struggles of such laborers even on the days of joyous festivities. The concept is emotional and well bred.
Watch the campaign
There are many expatriates who stays away from their own land to provide for their family. bKash works as a financial medium to transfer money. Merging with banking partners and remittance operators bKash has created the biggest remittance network of Bangladesh. People living abroad can easily transfer money within seconds.
With this campaign bKash shows that in the day of Eid a man happily greets all of his family members through video call. Everyone of his family has purchased everything they need for this Eid with the money he has sent. While hanging up the call he assures his family that he is going to enjoy a feast now. Afterwards, he gets rid off the Eid attire and calls out to his co-worker to share Eid greetings in the same way. Eventually, they all head out and begin working on the construction hiding their sacrifices from their loved ones.
This campaign got released on May 31st. Within only few hours it received much adoration and applauds from all sorts of enthusiasts. People who live away work wholeheartedly to bring joys to their loved ones. With their recent campaign, bKash paid gratitude to their sincerity, courage and brave spirit.