Global Campaigns
Human Nature Endangered : How ASICS classified Physically Active People at risk of endangerment.
As we grow older, our daily routines become increasingly sedentary. School, work, technology and other responsibilities mean we spend more time sitting and...
Creative DeskOctober 6, 2026
Single, Can Cook, and Ready to Mingle: Knorr’s “Serving Singles”
What if your best dating profile was not a profile at all, but a plate of food? In February 2026, Knorr turned cooking...
Creative DeskOctober 4, 2026
Child Wedding Cards – The Invitation Nobody Should Have Received
Background Pakistan has one of the highest rates of child marriage in the world, with nearly 19 million girls reported to have been...
Creative DeskOctober 1, 2026
Jacket or a Bag?
Every Saturday morning in Great Britain, and probably all across the word, the most heard word is probably “Damn, I forgot my shopping...
Creative DeskOctober 1, 2026
The Laziest Billion Dollar Product Just Became Beauty’s Smartest Marketer
There’s a jar sitting in almost every bathroom cabinet in the world that hasn’t changed its formula since 1872 and it just walked...
Creative DeskSeptember 29, 2026
Klook’s ‘Get Your Travel Right’ Campaign Gives the Travel Planner a Break
Every group trip has that one person who knows where everyone is staying, which train to take, where to eat and what time...
markediumSeptember 28, 2026
McDonald’s Turns Fan Cravings Into Its Biggest Menu Heist Yet
Have you ever tried a McDonald’s burger abroad and wished you could get it back home? Maybe it was a sauce, a burger...
markediumSeptember 26, 2026
KFC’s Recipe Run Turned Zelda Into a Fried Chicken Kitchen
What if your next gaming challenge was not defeating a boss, finding a rare weapon or saving a princess, but making fried chicken...
Creative DeskSeptember 19, 2026
Dove’s Real Beauty Sketches: Seeing Beauty Through Someone Else’s Eyes
What if the face you see in the mirror is not the face everyone else sees? In 2013, Dove decided to find out....
Creative DeskSeptember 18, 2026
The Chocolate Square People Didn’t Get
There is always one piece of chocolate that feels a little more special than the rest. The last one. You have already finished...
Creative DeskSeptember 17, 2026
