In this short life with tonnes of responsibilities, our religious occasions are something that keeps us alive. But take a moment and think about all those people who are missing home on these occasions? What about them? This year, Snapchat and Oneplus took a brilliant initiative to make those people feel at home even after staying away from home. So, they launched a diwali campaign.
The collaboration of Snapchat and Oneplus:
This year, Snapchat and Oneplus merged together to take the Diwali campaign (Hindu Religious Festival) to all those people who’re staying away from their home on this occasion. Snapchat and Oneplus merged to create the Diwali filter for all those Oneplus users who’re living abroad on this occasion.
The collaboration got portrayed in the campaign of Oneplus, where we can see people get to have a Diwali vibe in the sky with the help of Snapchat’s filter.
In the campaign OVC, we can see people from different corners of the globe celebrating Diwali with the use of Snapchat filter and it’s giving them a vibe of their own home where Diwali is getting celebrated.
This campaign kicks off with the introduction of two Indian girls. They seemed to be talking about how they celebrate Diwali at home. They also shared their feelings regarding not making it to their home in this joyous occasion. Then the campaign OVC shows us how people are enjoying the Diwali Filter with Oneplus smartphones. And eventually, put a smile on all those people’s faces who are missing their close ones in this holy occasion.
It seemed every now and then, brands are involved in making them more glorious in front of people. So what’s our take from this beautiful collaboration of these two reputed companies?