Resource
Branding Strategy: Definition, Components, and How to Build One
Branding strategy is the documented plan that defines what a brand is, who it is for, and how it consistently communicates across every...
markediumMarch 3, 2026
Brand Development: Definition, Strategy, and Process Explained
Brand development is the strategic process of defining what a brand stands for, how it communicates, and how it grows its identity in...
markediumFebruary 25, 2026
Generative Realities, Real KPIs: What 2026 Demands from Brands
From AI “workslop” to tomato athletes, what the new dentsu trends mean for brands in Bangladesh and beyond. If you strip away the...
markediumDecember 8, 2025
The Ultimate Guide to Digital Marketing in Bangladesh (2026 Edition)
“Marketing” in Bangladesh is no longer slapping a billboard on the Airport Road or running a TVC during the Eid special drama. Today,...
markediumDecember 8, 2025
From We to Me: The Fall of Adam Neumann and WeWork | Lessons for the Next-Gen Entrepreneurs
In the grand tableau of startup narratives, the tale of WeWork and its enigmatic founder, Adam Neumann, stands out as a cautionary tale...
markediumJune 10, 2023
A Bitter Cup: How Starbucks Lost the Australian Coffee Battle
Starbucks, the iconic American coffee chain, entered the Australian market in July 2000 with high hopes of replicating its global success. However, its...
markediumJune 3, 2023
The Rescue Cube | An Innovation To Help Pets In Need
There is a massive homeless pet crisis in Asia. With the rate at which breeding is snowballing, Thailand alone will have 7 million...
Tech DeskFebruary 4, 2023
Case Study: How McDonald’s Welcomed Everyone to Its Ride Thru
McDonald’s– a name that has almost become an emotion for a lot of people. Whenever someone thinks of any fast-food, in most cases...
markediumJune 22, 2022
Case Study_ IKEA Style for All
With the vision “to create a better everyday life for the many people,” IKEA has become e famous brand in home furnishing. Through...
markediumJune 11, 2022
Case Study: Levi’s Tailor Shop
Every brand has made a special place in our heads and heart. For some, the positioning took decades, while some took maybe a...
markediumJune 4, 2022
