NSU MIB Department Organizes The Regional Conference on Marketing and International Business3 min read

The Department of Marketing and International Business (MIB) under the School of Business and Economics (SBE), North South University (NSU), which is the first and number one ranked the private university of Bangladesh, in collaboration with BML Munjal University, India, and Jagdish Sheth School of Management, India, organized the Regional Conference on Marketing and International Business – RCMIB 2021 on 20th August 2021. The theme of the conference was ‘Rethinking the contemporary complexities in the world of Marketing and International Business.’

This was the first international conference organized by the Department of MIB and due to the Covid-19 pandemic situation, the conference was held virtually via the Zoom platform. The conference was attended by faculty members of NSU, the partner institutions, and globally renowned academics in the field of marketing and international business, from various institutions, representing several countries.

The opening session began with a welcome address by the chairperson of the Department of Marketing and International Business, Assistant Prof. Dr. Mohammad Tayeenul Hoque. The honorable chairperson of the NSU Board of Trustees, Mr. Azim Uddin Ahmed, Vice-Chancellor of NSU, Prof. Atiqul Islam, Pro-Vice-Chancellor of NSU, Prof. Dr. M. Ismail Hossain, and the Dean of the School of Business and Economics at NSU, Prof. Dr. Abdul Hannan Chowdhury, and other distinguished scholars from the partner institutions, took part in the deliberations, said a press release.

The distinguished speakers for the opening session were Keynote Speaker, Dr. Atish Chattopadhyay, Director at Jagdish Sheth School of Management, Bangalore, India, and plenary speaker Dr. Vishal Talwar, Director at the Institute of Management Technology, Ghaziabad, India. They discussed the effects of the pandemic and the way academics in the field of marketing and international business can actively contribute towards mitigating the emerging complexities in the world of business, through their research and teaching.

During this conference, twenty-five original research papers and working papers were presented by authors from diverse backgrounds and nationalities, under five tracks, which were: Contemporary Topics in Business, Consumer Behavior, Contemporary Issues on Tourism, International Business, and Marketing in Emerging Countries, and Digital and Services Marketing. The tracks were also chaired by an eminent panelist of track chairs from various leading universities.

The conference paper titled, “Contract governance in supply chain resilience: An empirical study of Chinese manufacturing companies in the context of COVID-19” by Yu Han and Anna Yumiao Tian, was awarded the title of  Outstanding Paper Award in RCMIB 2021. Two separate parallel workshops were also organized by the faculty members of the Department of MIB and the partner institutions, on Data Analytics for Banking Practitioners, as a part of RCMIB 2021. Participants from Social Islami Bank Limited attended these workshops.

The keynote speaker of the closing session of RCMIB 2021, was Prof. Dr. Jeremy Clegg, Jean Monnet Professor of European Integration and International Business Management, at the Leeds University Business School. His speech focused on the increasing role academic research is playing in the contemporary corporate world, along with the steps academics should be taking to minimize growing global income inequality. The closing session also had two more plenary speakers Dr. Mohammad Faisal Ahammad, Associate Professor of International Business at Leeds University Business School, and Dr. Surender Munjal, Associate Professor of International Business and Director of James E. Lynch India and South-Asia Business Centre at Leeds University Business School. 

Chief Guest of the closing session, Mr. Benajir Ahmed, Honorable Member of the Board of Trustees strongly lauded the conference, the panelists, and the Department of MIB and expressed his full support for such events in the future. The closing remarks of the program were by Prof. Dr. Abdul Hannan Chowdhury, who stressed the importance of disruptive technology in future research in the field of marketing and international business and increasing collaborative, multidisciplinary research among the participants. He concluded by appreciating once again the Department of MIB and the partner institutions, for their invaluable support and cooperation, and everyone else involved, for successfully organizing this virtual conference despite the challenges posed by today’s Covid-19 pandemic situation. The session saw the involvement of more than 100 participants from various parts of the world.

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