AKASH DTH Introduces “Parental Control” Through A Humorous Yet Thought Provoking Campaign

Sadmeena MahreenAugust 22, 20211 Mins read1.2k

AKASH DTH Introduces "Parental Control" Through A Humorous Yet Thought Provoking Campaign

Living in the age of technology has become quite exciting and captivating! As much as we wholeheartedly welcome the digital changes of life, we have also become anxious about the effects it brings with itself. This has resulted in increased monitoring for the little children who can easily access the technology but cannot differentiate between the contents suitable for their age.

Following the same, AKASH- which is known to be the first-ever Direct To Home (DTH) service in Bangladesh by BEXIMCO, has brought in a very vital feature in the TV-viewing experience. It’s the “Parental Control” feature that helps to lock unwanted channels for kids. And guess what? AKASH DTH has pulled a great job in portraying a very sensitive issue with humor through their latest campaign.

With its new OVC, AKASH has tried to portray how different genres of shows on TV leave a long-lasting impression on a child’s mind, For example, the opening shot of the video shows how a kid tries to imitate one of the popular scenes from a movie in front of a teacher. The next shots of the ad show how the kid uses a few punch-lines in his school and thus gets expelled from school.

The humor marketing incorporated in the ad has highlighted one of the most concerning issues of society, and that is- how little kids are getting exposed to inappropriate content. Undoubtedly, we are blessed with digital advancement but the way we utilize these blessings depends on us. With that objective, the setting of Parental Control in AKASH DTH can be considered as one of the enablers that can strike a positivity in the children’s TV- viewing experience.

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Written by

Sadmeena Mahreen

Sadmeena is a persuasive extravert who aspires to grow as a communication specialist, content strategist and brand enthusiast. She specializes in digital marketing, people analytics, presentation, public speaking, research. Her motivation is driven by the purpose of “bringing results with strong contribution”. Hence, she always connects “why”, “how” and “what” with her work and this mantra helps her to reach her goal. Her journey as a writer began at an early age by publishing write-ups in school magazines. Surprisingly, at first she chose the genre of “crime-comedy-thriller” to showcase her world of imagination through words. She blended hope, thrilling experience, suspense and emotion in her writing which brought several awards and recognitions at a young age. Those accolades opened up windows of opportunities for her. As a result, she started to contribute in Research with the belief that “every finding opens up new ways to explore & learn”.