Meta to Roll Out Link History Feature on Facebook for All Users1 min read

Meta has confirmed the global rollout of the Link History archive feature on Facebook. While not entirely new, Meta has been gradually introducing this feature to selected regions over the past few months. Soon, all users on both Android and iOS platforms will have access to this archive, offering a 30-day history of links interacted with within the app’s Mobile Browser.

Link History is a user-activated option that provides a convenient way for individuals to track and revisit links they have tapped on while using Facebook. It is important to note that links accessed through private Messenger chats are excluded from being saved to Link History. Users also retain control over their history, with the ability to remove specific links at any time.

While the introduction of Link History is aimed at enhancing user experience by simplifying the retrieval of previously interacted links, Meta acknowledges that the information collected may be used to tailor more relevant advertisements within the app. This aligns with Meta’s broader strategy of utilizing user data to improve ad targeting.

As with other features, Meta continues to balance user convenience with privacy considerations. Users are encouraged to check their “Ad Preferences” and manage their Link History to ensure a more personalized and relevant ad experience. While the exact timeline for the global rollout remains undisclosed, the expansion of Link History to all mobile users is currently underway.

The introduction of the Link History archive aligns with Meta’s ongoing efforts to refine and expand the functionalities offered across its platforms. Users can expect an improved ability to navigate and recall their interactions within the Facebook app, coupled with potential benefits in the realm of targeted advertising.

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