dCoin: Daraz to Kickstart Its Own Loyalty Program2 min read

Loyalty programs are nothing unique to the world. It has a relatively simple concept that rewards a consumer for continuously making purchases from one brand. However, Bangladeshis are going to witness it for the first time in an e-commerce business through Daraz. dCoins, its latest campaign intends to retain its user base by providing lucrative deals.

A Model That Captivates

Daraz’s launch of the dCoins is set to rejuvenate the e-commerce scene in Bangladesh. Shoppers on this site get to enjoy a plethora of benefits for their purchase which includes discounts and vouchers. The Chief Marketing Officer of Daraz, Mr. Tajdin Hassan feels particularly glad about launching it. He believes that this initiative will allow for convenient shopping with more options.

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This coin-based loyalty system is quite easy to follow. There are loads of ways to dCoins. A simple visit to the app daily can result in the user getting some coins as well as when making purchases. Earning coins can result in the user getting a ton of benefits that can help them buy expensive items at a low cost.

Dominating the E-Commerce Scene

Daraz’s dCoins initiative is bound to solidify the digital commerce brands stance on the top of the food chain. Currently, there are multiple similar websites that are operating in Bangladesh, each with its own offers. However, the introduction of a loyalty reward system in the mix is sure to turn tides in the brand’s favor.

The attractive deals and discounts the dCoins initiative is going to offer are certain to make heads change. Combine that with Daraz’s current flash sales and other campaigns, and you have a recipe for success.

What are your thoughts on Daraz’s loyalty program? For more updates, visit Markedium!

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