Delineating Unity In The Festival Of Colors – Surf Excel2 min read

[dropcap]L[/dropcap]ately, surf excel came up with a much-revered ad campaign regarding the festival Holi and what makes the campaign more significant is the message of wholeness and harmony behind it.
The advertisement portrays a little girl surfing the lanes on her bicycle on the day of Holi and when all the mischief children around the neighborhood are saving up stacks of colors to abrade others, the mellow girl gladly tells them to shower all the colors over her. In the end, when all the colors are ceased, she gladly calls upon her Muslim friend, who is on his way to mosque and gives him a ride. While all the other children are baffled by her generosity. Then after dropping off the guy at the mosque they both agreed that after his prayer they will play Holi together.

Holi is a widely celebrated festival of Hindu community, also known as the festival of colors. Colors are one of the prime sources of curating twinkling joys, although they create stains too. But that’s what surf excel claims to love and comes in aid to dispel the taints of delight. Not withstanding the festivity and its immense greatness, surf excel aimed at being respectful toward all religious propriety and divide the joy of festivity among all.
This beautiful campaign has received great response after its release. It has attained more than 2.5 million views on YouTube till date and the comments section of the video is overflowed with lovely words and confluence of all sorts of emotions.
Happiness is in the core of every festival. Thus, especially, in the festival of colors surf excel initiated an exquisite concept of ceasing the mundane black & white life of every cast and creed and painting everyone’s life in all hues of colors. Surf Excel #RangLaayeSang

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